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Patients Outcomes Impact (POI™): The Evolution of Measuring Patient-Centered Investment (January 2024)

PharmExec

Michael Shaw, JD, and Sharon Suchotliff, MPH, from ZS, discuss why measuring impact through a patient-centric lens is a business imperative for life sciences companies.

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Patients Outcomes Impact (POI™): The Evolution of Measuring Patient-Centered Investment

PharmExec

Michael Shaw, JD, and Sharon Suchotliff, MPH, from ZS, discuss why measuring impact through a patient-centric lens is a business imperative for life sciences companies.

40
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The Business Case for Patient Centricity

PharmExec

Sharon Suchotliff, associate principal at ZS and lead for patient centricity, discusses why patient centricity has become a business imperative for life sciences companies.

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Deep Dive: Patients and Partnerships 2022

pharmaphorum

However, fostering lasting and meaningful partnerships is not a simple task for life science companies. Patient centricity initiatives often suffer when leadership changes and the patient-centric culture isn’t codified in KPIs, says Sharon Suchotliff, associate principal at ZS Associates. Company profile: ZS Associates.

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Patient centricity is becoming business critical for pharma

pharmaphorum

That’s according to Sharon Suchotliff, patient centricity lead at consultancy firm ZS Associates, which has just published a book on the art of patient involvement. In 2019, ZS Associates carried out a global survey of pharmaceutical companies to get a better idea of patient centricity perceptions and behaviours.

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Why real patient centricity is more essential than ever before

pharmaphorum

Ask nearly any pharma company these days if they’re patient-centric, and you’ll probably get an answer in the affirmative. Suchotliff sat down with Deep Dive to discuss the current state of patient centricity in pharma, some of the common foibles and misconceptions, and how pharma companies can get themselves on the right track.

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Highlights From Reuter’s Pharma USA 2022 | Philadelphia Convention Center

Pharma Marketing Network

Kumar Ritwik of ZS Pharma showcased the importance of AI and using modular content to truly customize and personalize information to the point where “less is more” in terms of engaging with your HCPs in ways they respond to.

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