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What does Integrated Marketing Communications Mean in Pharma?

Pharma Marketing Network

Introduction In todays complex healthcare environment, what does it truly mean to practice Integrated Marketing Communications in pharma? This article explores how Integrated Marketing Communications (IMC) drives brand cohesion, regulatory clarity, and market growth within the pharmaceutical industry.

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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. Because it’s personal, direct, and measurable.

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Audience Engagement Strategies for Pharma Marketing: Boost HCP and Patient Interaction

Pharma Marketing Network

It also builds trust and credibility through evidence-based content and transparent communication while increasing brand awareness by ensuring that the right audiences receive relevant information. Personalize Patient Outreach Personalization isnt just for HCPspatients respond better to tailored communication.

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UK enacts law to decentralise manufacture of personalised treatments

Pharmaceutical Technology

The MHRA has recognised that some practices are better with more flexibility, and that in a technology-enabled world which allows better training, information and communication, flexibility can be enabled without compromising safety. We may still continue to send you service-related and other non-promotional communications.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine.

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Five for Friday June 6: Celebrating Success in Advancing Medication Use Quality

PQA

By providing personalized resources, maintaining patient communication, and collaborating with health plans, pharmacists can play a crucial role in improving overall patient outcomes. Save the date for PQA's next Quality Forum Webinar on Thursday, July 17, 1-2 pm ET. The registration link is in the Member Resources Library.

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Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

From webinars and social media to AI-powered chatbots and targeted programmatic ads, digital touchpoints now define the majority of brand interactions. Multichannel integrationacross email, webinars, virtual conferences, search, social media, and mobile appsis key. That said, human interaction still holds weight.