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What does Integrated Marketing Communications Mean in Pharma?

Pharma Marketing Network

Introduction In todays complex healthcare environment, what does it truly mean to practice Integrated Marketing Communications in pharma? This article explores how Integrated Marketing Communications (IMC) drives brand cohesion, regulatory clarity, and market growth within the pharmaceutical industry.

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The Importance of a Strong Marketing Network in Pharma?

Pharma Marketing Network

The pharmaceutical landscape has evolved rapidly in the last decade. From the rise of digital health to the growing influence of patient-centric communication, pharma companies must now compete not just on efficacy but on how well they engage. But what does it really take to thrive in this environment?

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Fosun and Expedition make $645m licensing deal for respiratory drug

Pharmaceutical Technology

Expedition chairman and CEO Yi Larson stated: “We are pleased to be working with Fosun Pharma, one of the leading pharmaceutical companies in China. XH-S004 is an exciting compound that targets neutrophilic inflammation, an important underlying driver of a number of chronic respiratory diseases. “We

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Transforming Life Sciences R&D: The Business Case for AI

PharmExec

Join the experts from the three different companies, Novartis, Gartner, and Causaly in this exclusive webinar to explore emerging tech, real-world AI applications, and a vision for the future of data-driven drug discovery. AI is rapidly redefining how life sciences organizations approach R&D.

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Pharma Layoffs Will Require More Impactful Marketing Efforts

Pharma Marketing Network

With fewer boots on the ground and leaner commercial teams, the burden of communicating brand value shifts heavily to marketing. Just like a trimmed sail needs stronger winds to reach its destination, streamlined pharmaceutical companies must generate more impact with fewer resources.

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Why 2025 Will Be a Breakout Year for Pharma Marketing Innovation

Pharma Marketing Network

Furthermore, healthcare providers (HCPs) now prefer digital touchpointsemail, webinars, and self-service portalsover traditional face-to-face meetings. Additionally, regulatory bodies like the FDA are encouraging patient-focused communications, further legitimizing this trend. Moreover, data-driven marketing will become non-negotiable.

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The Importance of Modernizing Your Email Marketing Campaigns

Pharma Marketing Network

This ensures consistent communication without overburdening your team. As healthcare professionals and patients grow more digitally sophisticated, the demand for personalized, compliant, and insightful communication grows as well. Yes, email can be seamlessly integrated with digital ads, CRM platforms, webinars, and more.