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Introduction In todays complex healthcare environment, what does it truly mean to practice Integrated Marketing Communications in pharma? This article explores how Integrated Marketing Communications (IMC) drives brand cohesion, regulatory clarity, and market growth within the pharmaceutical industry.
The pharmaceutical landscape has evolved rapidly in the last decade. From the rise of digital health to the growing influence of patient-centric communication, pharma companies must now compete not just on efficacy but on how well they engage. But what does it really take to thrive in this environment?
Expedition chairman and CEO Yi Larson stated: “We are pleased to be working with Fosun Pharma, one of the leading pharmaceuticalcompanies in China. XH-S004 is an exciting compound that targets neutrophilic inflammation, an important underlying driver of a number of chronic respiratory diseases. “We
Join the experts from the three different companies, Novartis, Gartner, and Causaly in this exclusive webinar to explore emerging tech, real-world AI applications, and a vision for the future of data-driven drug discovery. AI is rapidly redefining how life sciences organizations approach R&D.
With fewer boots on the ground and leaner commercial teams, the burden of communicating brand value shifts heavily to marketing. Just like a trimmed sail needs stronger winds to reach its destination, streamlined pharmaceuticalcompanies must generate more impact with fewer resources.
Furthermore, healthcare providers (HCPs) now prefer digital touchpointsemail, webinars, and self-service portalsover traditional face-to-face meetings. Additionally, regulatory bodies like the FDA are encouraging patient-focused communications, further legitimizing this trend. Moreover, data-driven marketing will become non-negotiable.
This ensures consistent communication without overburdening your team. As healthcare professionals and patients grow more digitally sophisticated, the demand for personalized, compliant, and insightful communication grows as well. Yes, email can be seamlessly integrated with digital ads, CRM platforms, webinars, and more.
Developed by US biotech ARS Pharmaceuticals and under exclusive license in the UK by Danish pharmaceuticalcompany ALK-Abelló, the single-dose nasal spray is indicated for use in adults and children weighing over 30kg and delivers its entire contents (2mg) upon activation.
This is an opportunity for pharmaceuticalcompanies to support patients via a hub-and-spoke model where the trial might be conducted in Houston but some of the patients live in South Texas. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
Joshua E Allen, chief scientific officer of Chimerix, a Jazz Pharmaceuticalscompany, stated: “The FDA approval of Modeyso is a milestone moment for the patients and families who have long needed new options, the clinicians who have tirelessly searched for solutions, and the researchers and advocates who never gave up.”
August 1st 2025 TV & Film Star Aaron Lazar Features NeuroSense CEO Alon Ben-Noon on Special Live ALS Focused Webinar Nicholas Jacobus A special live broadcast of award-winning star and CEO’s conversation will focus on advancements and regulations on ALS sciences.
In a highly regulated industry like pharmaceuticals, standing out online can feel like navigating a maze. Unlike retail or tech brands, pharma companies must balance compliance with creativity while communicating with multiple audiences. Unlike paid advertising, SEO delivers sustained, long-term visibility.
Zentiva Group has entered into a licence and supply agreement with pharmaceuticalcompany Lupin for the commercialisation of the latter’s biosimilar Certolizumab Pegol, a tumour necrosis factor alpha (TNFα) inhibitor medicine, across several markets. Credit: Zentiva Group, a.s.
It represents one of the highest-risk stages in sterile pharmaceutical manufacturing” The importance of fill and finish cannot be overstated. It represents one of the highest-risk stages in sterile pharmaceutical manufacturing, where even minute contamination can render entire batches unusable.
This report looks at marketed therapies and their sales projections, pipeline drug trends, and key development challenges for pharmaceuticalcompanies, as well as the role of CDMOs in targeted modality development and what to look for in a development and manufacturing partner. You will receive an email shortly.
Find out more This trade deal puts the pharmaceutical industry at risk of losing between $13bn and $19bn, with consequences that extend beyond short-term financials. This could hinder innovation and pipeline investment, reducing the much-needed pace of therapeutic innovation across the industry.
The initiative comes at a crucial time, as British pharmaceuticalcompanies are significantly increasing their investments in the United States. Outlaid via the Life Sciences Innovative Manufacturing Fund (LSMIF), the investment will aim to expand the UK’s manufacturing capabilities and supply chain security.
The government therefore is advocating for the creation of the new drug regulatory agency to expedite economic growth, streamline drug approvals and attract international pharmaceuticalcompanies to invest in the country. Give your business an edge with our leading industry insights.
Schleifer added in the conference call that the facility was involved in the production of 70 billion doses last year, conducting business “with the vast majority of the top bio-pharmaceuticalcompanies in the world.” As a result, Schleifer added that Regeneron may not be the only company affected by the inspection. “I
And until now, not one single company has requested a confidential reimbursement price. Give your business an edge with our leading industry insights. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
While most use cases remain theoretical, early-stage collaborations between quantum computing companies and pharmaceuticalcompanies are exploring how quantum platforms might enhance protein modelling, molecular docking and energy-state simulations. Give your business an edge with our leading industry insights.
R&D budgets of pharmaceuticalcompanies are already under pressure and the firefighting of tariffs could place additional strain on resources. CEOs signal resilience CEOs of big pharma companies, however, are maintaining a brave face despite the projected headwinds.
By GlobalData Learn more about Strategic Intelligence ‘Middlemen’ or pharmacy benefit managers (PBMs) are often blamed by the pharmaceuticalcompanies for high drug prices. Stay proactive with real-time data and expert analysis. Give your business an edge with our leading industry insights.
For pharmaceuticalcompanies, this means that branding can no longer rely solely on clinical data or catchy taglines. Healthcare professionals (HCPs), too, are inundated with branded communications. Patient-Centric Communication Todays healthcare audience expects to be spoken tonot talked at.
Whether you’re a large pharma company or a small, emerging one, communication is key. Success or failure hinges on communicating the advantages of your offerings to both prescribing providers and patients. This webinar will also explore: What’s next for digital healthcare communications. About the panel.
Engaging, strategic, customer-centric communication is important in any industry, and no industry has been unaffected by the changing world of digital communication. Fundamentally, the aims of healthcare communication haven’t changed, panellists said. And I think that’s changing a lot the way that we do communication.”.
The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceuticalcompaniescommunicate, visit and engage with physicians. The webinar will also cover: How HCP engagement changed for pharma in 2020. How engagement with HCPs will evolve in the future.
That’s the role of the pharmaceuticalcompanies that employ MSLs and their partners who help to design engaging education platforms and curricula in order to best prepare these important communicators. This webinar will also explore: How the changing nature of communications technology and modalities are changing the MSL’s role.
In today’s competitive global market, pharmaceuticalcompanies cannot afford to waste time or resources on strategies that do not fit patient needs or generate scripts. But how do you ensure you are making the right connections and ensuring all key stakeholders have access to tailored education around treatments?
Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceuticalcompanies, and medical device manufacturers alike. Effective Communication: The foundation of any successful relationship is clear and effective communication.
The overarching principle set out in Codes of Practice, and in particular the Principles for the use of digital channels in the EFPIA Code , is that the legislation and Codes of Practice apply equally to communications by companies on social media and digital channels. What are the key points from the Guidance?
Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution. Inefficient communications pre-COVID. And as physicians see processes digitalized, there will be no wholesale return to pre-COVID communication styles. “It’s
To meet these challenges, pharmaceuticalcompanies are accelerating digital transformation and making manufacturing more responsive to changing market conditions while improving efficiency. Join the webinar to learn about a new approach to enterprise OT data management. Register Now!
In an era where medicine is rapidly becoming more personalized, why do pharmaceuticalcompanies still struggle to effectively engage with the very individuals they aim to serve? Additionally, the COVID-19 pandemic has intensified public scrutiny of pharmaceuticalcompanies, creating a unique opportunity to build trust with patients.
For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them. Unfortunately, this isn’t always convenient or aligned to the information and tactics they would choose to adopt in their communications. There is clear evidence of a customer-centric paradox.
This collaboration marks a significant milestone in digital communication within the healthcare industry. Driving Success in Pharma Communication The partnership between Viseven and SpotMe creates a unique point of view on the HCP engagement and B2B event organization.
Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceuticalcompanies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. What is Pharmaceutical Detailing?
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