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Responding to dynamic shifts in value communications

pharmaphorum

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.

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Deep Dive: Communications & Commercialisation 2022

pharmaphorum

There is little doubt that the arrival of COVID-19 changed the game for communication and commercialisation efforts for pharmaceutical companies around the world. Today’s pharmaceutical ads have come a long way since the days of snake oil and miracle elixirs. Inside the colourful history of pharma advertising.

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Deep Dive: Communications and Commercialisation

pharmaphorum

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation. The pharma company’s senior vice president for major markets talks about the continued evolution of the industry’s approach to communications and commercialisation.

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Deep Dive: Communications 2020

pharmaphorum

COVID-19 might have forced pharma to finally fully embrace digital communications, but that doesn’t mean the industry is good at using these platforms yet. Ian Daley and Jonathan Macdonald from EPG Health tell us how pharma can take cues from companies like Amazon. Responding to dynamic shifts in value communications.

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How to Leverage Omnichannel & Sales Enablement Technologies for Pharmaceutical Sales Success

Pharma Mirror

In the fast-paced, highly competitive pharmaceutical industry, sales reps must adapt to new ways of engaging with customers and healthcare professionals (HCPs).

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The rise of the healthcare influencer

pharmaphorum

Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. There are numerous benefits for pharmaceutical companies in the healthcare influencer space.

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Deep Dive: Digital Health 2022

pharmaphorum

Read on for key stories from this year’s Frontiers Health conference in Italy, unlocking the promise of patient support programmes in oncology, supercharging communications with modular content, and much more. Company profile: Vinehealth. Create, approve, deploy: supercharging communications with modular content.