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Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

pharmaphorum

Medical communications are in a state of transition. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more. Where medical communications have historically centred on brand, providers now desire more tailored, science-driven messaging.

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Merging mind and machine: Augmented intelligence and the limits of AI in medical communications

Pharma Mirror

The integration of artificial intelligence (AI) tools across medical communications is proving to be a transformative development, ushering in increased efficiencies and innovation across the healthcare industry.

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How Effective Are Drugs in Treating Communication Disorders?

Pharma Mirror

Speaking, hearing, and comprehending is how most of us communicate with the outside world, and being unable to do so — or even to do so with difficulty — can be a significant impediment to dealing with others. The post How Effective Are Drugs in Treating Communication Disorders? appeared first on Pharma Mirror Magazine.

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Deep Dive: Communications & Commercialisation 2022

pharmaphorum

There is little doubt that the arrival of COVID-19 changed the game for communication and commercialisation efforts for pharmaceutical companies around the world. Medical communications must adapt to bring the stories behind scientific messages to life, says Healthware MedComms’ Francis Namouk. Subscribe to future issues of Deep Dive.

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Unpacking rare diseases in the first edition of Delta magazine

pharmaphorum

Welcome to Delta – the new Fishawack Health magazine. We’ve chosen to focus our first edition of the magazine on a topic close to our hearts, rare diseases. DOWNLOAD OUR DIGITAL MAGAZINE HERE. The post Unpacking rare diseases in the first edition of Delta magazine appeared first on.

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Responding to dynamic shifts in value communications

pharmaphorum

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.

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Create, approve, deploy: supercharging communications with modular content

pharmaphorum

However, it’s no secret that the landscape of healthcare communications has undergone a substantial transformation in recent years. For an industry such as pharma, which must adhere to strict legal and regulatory procedures, creating an agile communications strategy can be a complex challenge.