pharmaphorum
MAY 10, 2022
Engaging, strategic, customer-centric communication is important in any industry, and no industry has been unaffected by the changing world of digital communication. Fundamentally, the aims of healthcare communication haven’t changed, panellists said. And I think that’s changing a lot the way that we do communication.”.
pharmaphorum
APRIL 12, 2021
Humans are diverse and communications to engage us need to be inclusive. Page & Page’s Lisa Jane Lishman outlines why communication and the strategies behind it need to be more personal to ensure that people – whoever they are – feel valued and respected. Today, people are culturally, socially, and demographically diverse.
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pharmaphorum
SEPTEMBER 22, 2022
There is little doubt that the arrival of COVID-19 changed the game for communication and commercialisation efforts for pharmaceutical companies around the world. Today’s pharmaceutical ads have come a long way since the days of snake oil and miracle elixirs. Inside the colourful history of pharma advertising.
Viseven
MARCH 27, 2023
In February 2019, Viseven, a global provider of digital solutions for the life sciences industry, announced a strategic collaboration with a global pharmaceutical company. This company specializes in biopharmaceuticals, diabetes care, obesity care, and other severe chronic diseases. Let us know!
pharmaphorum
NOVEMBER 19, 2020
Amid the turmoil and the race to not only find a vaccine but also help to care for those who are battling the long-term effects of COVID-19, healthcare organisations need to sharpen their communication skills. Creating a more informed patient can improve outcomes and ultimately, quality of life. Patient focus.
pharmaphorum
JANUARY 20, 2022
Content metrics is the collection of content data for both the industry as a benchmark and the individual company’s content performance,’’ says Ian. “It It informs companies how its content is created, approved, reused and published and how to optimise performance for a more significant impact. Every country has its regulations.
pharmaphorum
MAY 13, 2021
Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. For more information, visit veeva.com/eu. The post 4 ways to embed data-driven best practice in pharma HCP communications appeared first on.
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