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The digital transformation of pharma’s physician engagement strategies

pharmaphorum

MARCH 19, 2021

The pandemic has ushered in a number of major changes to healthcare systems, notably in the ways in which pharmaceutical companies communicate, visit and engage with physicians. The threat of disease spread and other risk factors from COVID-19 have only compounded this. How engagement with HCPs will evolve in the future.

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Compounding Pharmaceutical Companies Pharmaceutical Companies Communication 141
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Digital strategies for pharma’s physician engagement

pharmaphorum

JUNE 23, 2021

Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution. Physician access issues coupled with message delivery disconnects only compounded the problem. Inefficient communications pre-COVID.

Communication 102
Communication Patient Care Compounding Pharmaceutical Companies 102
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