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Panelists discuss how pharmacists should educate patients about pneumococcal vaccines by providing current vaccine information statements (VIS) updated May 29, 2025, explaining common adverse effects like injection site reactions and mild systemic symptoms as normal immune responses, conducting thorough pre-vaccination screening for moderate-to-severe (..)
Panelists discuss how pharmacists can systematically identify eligible patients through team-based approaches involving technicians and student pharmacists who can query databases by age (50+) and high-risk conditions or medications, while addressing common barriers identified in research including insurance coverage, patient willingness, eligibility (..)
As concerns mount over potential shifts in vaccine recommendations, Deanna Tran, PharmD, BCACP, FAPhA, advocates for rigorous data assessment and patient-centered communication strategies.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine.
Introduction In todays complex healthcare environment, what does it truly mean to practice Integrated Marketing Communications in pharma? This article explores how Integrated Marketing Communications (IMC) drives brand cohesion, regulatory clarity, and market growth within the pharmaceutical industry.
Further, she underscored the need for continued patient education, transparent communication, and a commitment to evidence-based medical guidance in an increasingly complex health care environment. Health care professionals emphasize patient education and reliable information in the evolving vaccine recommendation landscape.
In the world of pharmacy management, success hinges on more than just dispensing medications—it's about creating a culture of communication, continuous learning, and emotional intelligence.
Aside from properly preparing medications during a disaster, Phillips mentioned the importance of establishing communication with patients. There definitely can be a lot of communication barriers throughout disaster preparedness, but again, in this day and age, there are a lot more routes of communication that occur during those times.
Behavioral Science Methods Failed to Improve Medication Adherence Brian Nowosielski May 27th 2025 Article Researchers aimed to estimate the impact of using behavioral science principles within communication intended for hypertension medication adherence.
A panelist discusses how physicians can collaborate with community pharmacists to enhance respiratory syncytial virus (RSV) vaccine uptake by leveraging pharmacists' expertise in patient education, addressing vaccine hesitancy through empathetic communication, and emphasizing the safety, benefits, and risks of RSV vaccination.
They stress that rebuilding trust is challenging and requires careful, empathetic communication. Experts discuss the recent dismissal of all 17 members of the Advisory Committee on Immunization Practices (ACIP), a panel that provides guidance to the CDC on vaccine recommendations.
An expert discusses how pharmacists can overcome common vaccination barriers by addressing misconceptions about vaccine necessity, making strong provider recommendations, and educating patients about mild adverse effects while building trust through consistent communication.
Pharmacists play a vital role in helping patients understand and manage insulin therapy through clear communication, relatable analogies, and personalized education tailored to individual regimens and lifestyles.
Importance of Communication in Buprenorphine Initiation | APhA 2025. Pharmacy Buprenorphine Programs Can Increase OUD Treatment Access, But Barriers Limit Engagement. Drug Topics. March 18, 2025. Accessed June 30, 2025. Nowosielski B. Drug Topics. March 25, 2025. Accessed June 30, 2025.
They recommended approaching SDOH conversations with empathy, an understanding of community resources, and open communication with the health care team. 4 “We're talking about food security, we're talking about aging programs, we're talking about education, and community resources. Drug Topics. May 30, 2025.
In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. That’s the power of healthcare email marketing. But to truly make an impact, you need a strategic approach that’s both engaging and compliant. Because it’s personal, direct, and measurable.
Pharma research provides data and insights that help marketers understand patient needs, market trends, and effective communication strategies. What is the role of pharma research in marketing? How does precision medicine influence marketing?
Microsoft Teams is a great example – during the pandemic, ‘Teams’ revolutionised communication across the NHS, but many staff didn’t receive formal training on using it effectively. Communication in a time of crisis is essential so take time to understand your audience and the channels they use.
Instead, the cuts will target employees working on policy, human resources, information technology, procurement, and communications. FDA drug, medical device, or food reviewers and inspectors will not be among those fired, according to an HHS fact sheet.
Lack of communication training: Pharmacy schools often focus on the science, not the people part. Without much practice in communication skills, pharmacists might not know how to start those important conversations or work through tricky questions. Active listening is an important aspect of communicating with patients.
Companies are investing heavily in digital tools to streamline communication and build stronger connections. Strategies like storytelling, personalized educational content, and two-way communication channels create trust and build loyalty. Patient-Centric Marketing Patients want to feel heard.
It also builds trust and credibility through evidence-based content and transparent communication while increasing brand awareness by ensuring that the right audiences receive relevant information. Personalize Patient Outreach Personalization isnt just for HCPspatients respond better to tailored communication.
More broadly, the ‘Fit for the future’ plan promotes healthcare digitisation, advocating increased AI assisted diagnosis, comprehensive digital records, and the ability for patients to digitally book, move and cancel appointments, and communicate virtually with their healthcare team.
The shift is largely due to changes in user behavior, regulatory clarity, and the demand for more personalized, real-time communication. Social is no longer one-way communication. Brands can host live Q&As, respond to comments, and share patient stories in authentic ways that create community and trust.
Summary of ABPI’s recommendations • Enhancing communications, transparency, and accountability • Improving resourcing and expertise to support its regulatory functions • Strengthening the regulatory framework with flexible licensing routes, expedited clinical trial approvals and horizon scanning capabilities.
By providing personalized resources, maintaining patient communication, and collaborating with health plans, pharmacists can play a crucial role in improving overall patient outcomes. Studying the Impact of Insulin Cost Cap In 2023, insulin costs were capped at $35 for Medicare enrollees under the Inflation Reduction Act.
Accuracy Robots dispense precisely, inventory systems stay accurate, and communication tools reduce miscommunications. Begin with one system that solves your biggest pain point, then expand gradually. The Benefits of Automation Efficiency Automation eliminates manual steps—reducing labor hours and wait times, especially during busy hours.
Panelists discuss vaccine hesitancy surrounding the new RSV vaccine, highlighting factors such as uncertainty about safety and effectiveness, cost concerns, limited health literacy, language barriers, and lingering skepticism fueled by the COVID-19 pandemic, emphasizing how pharmacists can address these issues through tailored education, insurance (..)
By hosting educational webinars, providing useful resources, and maintaining regular communication with physicians. A marketing network is a system of connected individuals and tools that help promote and distribute pharma products effectively. How can pharma companies build HCP networks?
Professionals prioritize transparent communication, comprehensive risk assessment, and collaborative decision-making to ensure patient comfort and optimal management of menopausal transition.
While its style is conversational, it dives deep into ROI tracking, compliance in influencer marketing, and payer communications. The BioPharma Brief” Hosted by scientists-turned-communicators, this podcast delivers news on late-stage trials, FDA activity, and biotech investments.
In the final part of his Pharma Commerce video interview, Sean O’Hearen, founder and principal consultant at 1st Line Partners, offers communication strategies for staying confident in genuine pharmaceuticals while also remaining vigilant against counterfeit threats.
Hybrid engagement strategies, combining virtual outreach with periodic face-to-face interactions, offer a flexible approach for HCP communications. That said, human interaction still holds weight. AI-driven sales enablement tools now allow reps to deliver more relevant messages based on HCP behavior, specialty, and interaction history.
Abemaciclib and ribociclib have various risks and benefits in treating early breast cancer, highlighting the importance of patient-provider communication.
To navigate your symptoms, Dr. Nazarian urges communicating with your healthcare provider. “We RELATED: 28 nausea medications and remedies The bottom line While nausea isn’t usually a direct symptom of diabetes, it can be related to blood sugar fluctuations and complications of diabetes.
Worryingly, the advent of better information and communications technologies solutions in recent years is not helping matters. Weve always managed to find substitutes, but were reaching a point where even essential drugs may be unavailable. This is a huge problem.
Monitor FDA communications, including the aforementioned webpage, as the Agency may put forth revised timelines and new/revised guidance based on submissions. Continue to move forward on developing and implementing mitigation plans.
Engage the multidisciplinary team Involve the entire multidisciplinary team and foster trust and enthusiasm through regular communication, team building and cheerleading. Work hand-in-hand from the planning stage to implementation and beyond.
The MHRA has recognised that some practices are better with more flexibility, and that in a technology-enabled world which allows better training, information and communication, flexibility can be enabled without compromising safety. We may still continue to send you service-related and other non-promotional communications.
HCPs now seek scientific, outcomes-based communication—not promotional fluff. In 2025, HCP targeting helps brands focus their resources on high-value providers—those most likely to prescribe, influence peers, or educate patients. Moreover, value-based care has shifted provider expectations.
Top 5 Pharmacy Team Development Blogs from DiversifyRx in 2024: “ Pharmacy Profit Through Soft Skills “ This blog emphasizes the importance of soft skillssuch as communication, empathy, and emotional intelligencein driving pharmacy profit.
The collaboration with Mayo involves research funded by the checkoff on dairy’s impacts on cardiovascular health as well as outreach “communicating dairy’s strong body of evidence,” per a press release from the checkoff when the partnership was first announced. It’s run by Dairy Management Inc.,
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