Remove category brand-marketing-communications
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PM Society Awards – new category for 2023

pharmaphorum

New category. The PM Society is delighted to announce a brand new, free of charge, category in the PM Society Awards 2023. This category has come about from a collaboration between the PM Society, the IPA, and ISBA, in connection with the Pitch Positive Pledge campaign. PM Society Awards. Enter by 9 th January.

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Smart pharmaceutical and healthcare labels: Lets trace medicines from its origin

Roots Analysis

It is worth noting that smart labels contain a transponder code which can be read by sophisticated devices, including radio frequency identification device (RFID) tags and near-field communication (NFC) chips. These smart labels thus assist in preventing counterfeit pharmaceutical / medical products coming into the market.

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Norstella, Citeline merge to create $5bn pharma tech firm

pharmaphorum

Citeline and Norstella have completed a merger, first announced in June, to create one of the largest players in the pharmaceutical intelligence category.

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21GRAMS and McCann Health take top spot at PM Society Awards 2022

pharmaphorum

The event brought together some of the best and brightest minds working across creative communications in pharma and healthcare. In an unusual twist, two categories resulted in joint gold award winners. Moreover, judges opted to split the best in show award into two categories: Best in Show for pharma and Best in Show for Charity.

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How to Create Rep-Triggered Emails to Expand your engagement with healthcare professionals

Viseven

Targeted and automated email campaigns are still one of the most honored sources of marketing that brings real value to HCP engagement for the last decade. They are the primary force among other communication channels in marketing. Pharma email marketing: what is rep-triggered email and how is it different from a broadcast?

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Study finds unexpected prescription influencers in healthcare

pharmaphorum

Lapolla notes that from the perspective of MedSurvey, one thing they often hear from their clients is how difficult it can be getting research done to find out how to have a more significant reach in the market. “But it’s not as if we’re getting tons more physicians coming into the market. .

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Welcoming analytics-driven digital marketing agency closerlook to the Fishawack Health pack

pharmaphorum

closerlook is a digital-native healthcare agency that leverages artificial intelligence (AI) and data analytics to develop omnichannel strategies, creative, and digital media solutions for life science brands across the entire pre-commercial and commercial lifecycle of a drug. Meet closerlook.