Fierce Pharma

JANUARY 29, 2024

The start of the new year doesn’t seem to have dulled the zeal of Pfizer’s global cost-cutting campaign, which has already left hundreds of jobs in its wake. Come mid-February, Pfizer will lay off some 52 employees at a facility in South San Francisco, according to a recent Worker Adjustment and Retraining Notification Act alert.

133

133

STAT

OCTOBER 31, 2023

A new anti-burnout campaign from the Centers for Disease Control and National Institute for Occupational Safety and Health avoids this typical — and often frustrating — tactic, instead imploring leaders to better support health care workers.

125

125

Drug Store News

JANUARY 4, 2024

Vital Proteins has a new iteration of its “For Everybody with a Body” campaign, which spotlights the daily use of collagen for adults of all ages, backgrounds and abilities.

105

105

Fierce Pharma

NOVEMBER 3, 2023

Pfizer’s plunging COVID-19 product demand has spurred a companywide cost-cutting campaign, with nearly 200 jobs now on the chopping block in Michigan. Pfizer is cutting roughly 200 positions at its Kalamazoo site following a review of demand for its COVID-19 vaccine and antiviral Comirnaty and Paxlovid.

Vaccines 141

Vaccines 141

STAT

MARCH 9, 2023

WASHINGTON — Pfizer CEO Albert Bourla made the maximum possible campaign contribution to Mehmet Oz ahead of his failed bid last year to represent Pennsylvania in the U.S. Senate, according to federal campaign finance records.

Pharmaceutical Companies 138

Pharmaceutical Companies Pharmaceutical Companies 138

Drug Store News

OCTOBER 19, 2023

The #MyHairAMiModo campaign, which includes a re-recorded version of Bomba Estéreo’s “Soy Yo,” calls on Latinas of all generations to celebrate their unique hair.

104

104

Fierce Pharma

NOVEMBER 14, 2023

billion cost-cutting campaign crossed overseas to Ireland. Earlier this month, Pfizer’s $3.5 Now, just a week later, Pfizer is announcing hundreds more job cuts in the U.K. Pfizer plans to cut approximately 500 roles and ax its Pharmaceutical Sciences Small Molecule capabilities at its site in Sandwich in Kent in the U.K.

140

140

Drug Store News

MARCH 1, 2023

The campaign is designed to boost awareness and drive positive perception of the grocer’s strengths in fresh produce, meats and seasonal ingredients and to build a more emotional connection between customers and their local Albertsons Cos.

95

95

Drug Store News

NOVEMBER 13, 2023

The seven-week campaign includes a sweepstakes for 52 Instacart shoppers to win free groceries for a year.

102

102

pharmaphorum

NOVEMBER 24, 2023

International Health Partners' Christmas campaign: Working with pharma for patients worldwide Nicole.Raleigh Fri, 24/11/2023 - 11:24 Bookmark this

101

101

Drug Store News

SEPTEMBER 14, 2023

The “From One Queen to Another” campaign aims to celebrate and encourage a sisterhood in beauty where women share their knowledge over gatekeeping it.

105

105

Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. This data can be used to improve future campaigns and track the ROI of marketing efforts. The use of big data: Big data is the collection and analysis of large amounts of data.

Pharmaceutical Companies 96

Pharmaceutical Companies Pharmaceutical Companies 96

Drug Store News

JULY 31, 2023

The campaign highlights humorous, relatable stories that will run across social media and streaming platforms, the company said.

98

98

Pharmacy Times

JUNE 21, 2023

Novavax announced the development of a protein-based monovalent XBB COVID-19 vaccine with the intention of it being manufactured and available for the fall vaccination campaign.

Vaccines 122

Vaccines Immunization 122

Fierce Pharma

APRIL 19, 2024

CSL Vifor has proposed to launch a campaign that would undo the potentially misleading messages it sent about the safe | CSL Vifor has proposed to launch a campaign that would undo the potentially misleading messages it sent about the safety of a rival product, the European Commission (EC) said.

55

55

Drug Store News

SEPTEMBER 21, 2023

The “Them Beardles,” campaign features the debut of an imaginary musical group that shows up to address common struggles faced by those who sport facial hair.

105

105

Fierce Healthcare

DECEMBER 6, 2023

Attempting to reduce the number of drug overdose deaths in Orange County, California, CalOptima Health is beginning a $15 million campaign to distribute free naloxone to members. CalOptima became the first public health plan to distribute free naloxone to members, the company recently announced.

119

119

Pharma Marketing Network

OCTOBER 25, 2023

To measure the success of their campaigns, pharmaceutical companies need to track and monitor key performance indicators (KPIs). In this article, we will discuss the importance of KPIs for pharma digital marketing campaigns and how they can be used to optimize performance.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

SEPTEMBER 19, 2023

This article will provide an overview of how to successfully execute a retargeting campaign in the pharmaceutical industry and the key steps to ensure success. By understanding the potential of retargeting in the pharmaceutical industry, companies can create effective campaigns that will help them reach their desired target market.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

Drug Store News

OCTOBER 9, 2023

Neutrogena and Target collaborated on a new campaign that focuses on reminding consumers that when it comes to skin care, simple and science-backed is the best course of action.

98

98

PharmaVoice

NOVEMBER 17, 2022

The key to a great social media campaign is often simplicity, and these pharma companies hit the nail on the head with unique strategies that aim to educate.

111

111

Drug Store News

NOVEMBER 15, 2023

The “Second First Kiss” campaign reunited three former couples after years apart for a chance to redo their first kiss.

102

102

Drug Store News

DECEMBER 27, 2023

The campaign highlights its humorous Lotion Lock and pokes fun at the in-demand virality of the lotion.

59

59

Drug Store News

OCTOBER 10, 2023

Eat Bunches of Oats’ campaign showcases how Bunches of Oats makes everything better, the brand said. The ‘Don’t just eat oats.

104

104

Pharma Marketing Network

OCTOBER 17, 2023

By leveraging data analytics, marketers can make informed decisions about their campaigns and optimize their resources for greater success. This article will discuss the benefits and challenges of data-driven decisions in pharma campaigns, as well as how to make them. What is Data-Driven Decision Making?

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

Fierce Pharma

SEPTEMBER 12, 2023

After tracking declines in vaccine use in pregnant people and children, the health body has initiated its “Wild to Mild” campaign to raise awareness of the benefits of vaccination and encourage more people to get their shots. . | The CDC wants to reset expectations for flu vaccines to correct falling uptake.

Vaccines 113

Vaccines 113

Drug Store News

MAY 1, 2023

DSN spoke to Stacey Ramstedt, vice president of marketing at Batiste, about its new campaign that focuses on helping Gen Z focus on their mental health and well-being.

98

98

Drug Store News

JULY 19, 2023

To kick off the campaign, Becky G will look to inspire others to leave their mark on everything they touch.

98

98

Pharma Marketing Network

OCTOBER 19, 2023

Crafting compelling email campaigns is an art form, requiring careful consideration of the content, design, and delivery of emails. Understanding pharma marketing insights, employing effective strategies, and analyzing performance are all essential for crafting compelling email campaigns.

52

52

Drug Store News

FEBRUARY 9, 2023

​​​​​​​The campaign features personal stories and images from Bausch + Lomb SightMatters community members during age-related macular degeneration month.

98

98

Drug Store News

JULY 3, 2023

As part of the #HerestotheFarmer campaign, Bayer will be the presenting sponsor for Luke Bryan’s 2023 Farm Tour.

98

98

Drug Store News

MARCH 16, 2023

Funds were raised through a Round Up at the Register campaign in honor of Black History Month.

98

98

Drug Store News

FEBRUARY 27, 2023

The #MoistureizeLikeaDerm campaign aims to educate mass audiences about the importance of year-round body moisturization.

98

98

Drug Store News

DECEMBER 8, 2022

The campaign titled a special radiance report features Grammy Award-winning artist Meghan Trainor celebrating the restocking of the Halo Glow Liquid Filter.

97

97

Drug Store News

OCTOBER 25, 2022

Saie’s “The Every Body” campaign is being supported by more than 35 beauty brands including e.l.f. Cosmetics, Megababe, Pacifica and Versed among others.

98

98

pharmaphorum

FEBRUARY 4, 2021

For World Cancer Day, David Long, business unit director of Oncology at MSD UK tells pharmaphorum about the company’s ‘Do It Yourself’ campaign launched in the North East to raise awareness of lung cancer symptoms. We had to do something to get patients to really engage with the system and this was the genesis of the campaign.”.

Chemotherapy 133

Chemotherapy Compounding 133

Outsourcing Pharma

FEBRUARY 1, 2022

On World Cancer Day, the Union for International Cancer Control is launching a three-year campaign with the goal to improve cancer care around the globe.

107

107