Drug Store News

JANUARY 8, 2024

Wakefern will host “CRAVECON ‘24” to source private label manufacturers of snacks and treats for expanding Bowl & Basket and Wholesome Pantry Store Brands.

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Labelling 111

Pharmacy Times

JULY 21, 2023

A company’s choice of color for branding and logo design may impact how consumers feel about the brand and could influence buyer decision-making.

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European Pharmaceutical Review

FEBRUARY 6, 2024

In this manner, Suanfarma´s sites, Cipan and Rovereto, are now acknowledged as part of a global and unified brand. We recognise that a strong corporate brand is crucial for success in today’s competitive business environment. All facilities comply with the highest existing regulations in the industry.

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pharmaphorum

FEBRUARY 6, 2024

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.

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Drug Store News

JANUARY 9, 2024

Cline will be featured as the face of the Revlon brand and products and across a marketing mix that includes in-store displays at retailer events and global campaigns.

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Drug Store News

FEBRUARY 12, 2024

As the global face of Hero Cosmetics, TikTok star Alix Earle will share about her acne journey and be part of brand campaigns.

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The Guardian - Pharmaceutical Industry

APRIL 5, 2024

Testing of 40 types of bandages found 65% had alarming levels of ‘forever chemicals’ in adhesive flaps and pads that touch wounds Many popular US bandage brands contain alarming levels of toxic PFAS “forever chemicals”, new research suggests , raising questions about the products’ safety.

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Drug Store News

JANUARY 12, 2024

The company selected Sweeney as a spokesperson because of her ability to embody the brand.

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Fierce Healthcare

OCTOBER 3, 2023

Insurtech Alignment Health is teaming up with grocery delivery company Instacart to roll out co-branded Medicare Advantage (MA) plans next year in 13 California and Nevada counties. | Alignment Health’s benefits include a $500 quarterly allowance for “essentials” that the insurtech will offer to dual eligibles to spend on food as well as to pay for (..)

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Drug Store News

SEPTEMBER 7, 2023

As a global brand ambassador, Nailea Devora will create social media content across Revlon’s platforms in support of upcoming launches.

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Drug Store News

DECEMBER 5, 2023

CVS is introducing CVS CostVantage and CVS Caremark TrueCost to drive aligned incentives and deliver a more transparent and sustainable reimbursement model while launching the CVS Healthspire brand for its health services segment.

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pharmaphorum

OCTOBER 2, 2023

Enhancing pharma brand performance through in-depth customer engagement insights Mike.Hammerton Mon, 02/10/2023 - 08:00 Bookmark this

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pharmaphorum

SEPTEMBER 7, 2023

Improving access to brand planning tools through modular offerings Mike.Hammerton Thu, 07/09/2023 - 08:00 Bookmark this

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Drug Store News

MARCH 22, 2023

The company's accelerator program, Walmart Start, will choose at least five unique brands to receive access to key resources specific to launch successfully at Walmart.

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Drug Store News

JULY 24, 2023

K18 is debuting its first national prime-time commercial with a campaign that features newly named brand ambassador Sofia Richie Grainge.

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The Checkup by Singlecare

MAY 8, 2023

And while it’s one of the easiest methods of hormonal contraception out there, there are many different brands of birth control pills to choose from. Here’s a look at common brands, their effectiveness, and how to choose the right one for you. Brands of minipills The progestin-only pill is 99% effective if you take it every day.

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Viseven

NOVEMBER 6, 2023

Viseven, a leading MarTech services provider in the pharma industry, announces a new brand identity. The brand refresh is now in effect across the company’s social media platforms. As a prominent pharma and life sciences marketing player, it’s time to unveil a more sophisticated brand identity.

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Pharma Marketing Network

OCTOBER 24, 2023

Strategic storytelling has become an increasingly popular tool for pharma brands to engage and connect with their target audiences. It is a powerful way to communicate brand messages, build relationships, and create an emotional connection with customers. How Can Pharma Brands Benefit From It? What is Strategic Storytelling?

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Communication 52

Fierce Pharma

MARCH 14, 2024

Biocon and Eris have expanded a previous agreement, with Biocon selling Indian branded formulations businesses to Mumbai-based Eris for $150M.

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Drug Store News

OCTOBER 11, 2023

As part of the Tampon Tax Coalition, brands will work together to help eliminate the taxation on menstruation products that exist in 21 states.

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Drug Store News

NOVEMBER 1, 2023

Aetna will now offer its Aetna CVS Health co-branded insurance product on the individual insurance exchange marketplace in select counties in 17 states.

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Drug Store News

MARCH 8, 2023

The premium subscription will provide brands with opportunities for increased visibility and engagement among the more than 1,000 U.K. buyers on the platform from leading retailers.

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PharmExec

APRIL 7, 2023

It’s time for pharma brands to recognize the potential of TikTok as a promotional platform and develop a strategy to not only stand out but make an impact.

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The Checkup by Singlecare

FEBRUARY 1, 2023

What’s more, prescription prices in the United States are significantly higher than in other countries (and even more so with brand-name drugs). But what if only a brand-name medication is available? How to pay less for brand-name drugs Just because you need a brand-name drug, doesn’t mean you can’t save.

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Fierce Healthcare

AUGUST 17, 2023

Select Health is teaming up with grocer Kroger to launch new co-branded Medicare Advantage (MA) plans that aim to improve access to healthy food and affordable medications. |

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pharmaphorum

MAY 11, 2023

Eight components of effective brand planning tools Mike.Hammerton Thu, 05/11/2023 - 13:08 Bookmark this

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Drug Store News

JANUARY 26, 2023

Conagra Brands is previewing its 2023 launches from its Snack Pack, Duncan Hines, Mrs. Buttersworth’s and David Seeds lines.

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InCrowd

APRIL 6, 2023

A well-known, established blockbuster brand at a top-10 pharma company needed a better solution for tracking its highly competitive market. The post How Essentials Research Supported Established Brand with Agile Syndicated Tracking appeared first on InCrowd. Get the case study today!

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Drug Store News

MARCH 29, 2023

Amazon is working with GSK, Kaléo, Novo Nordisk and Dexcom to integrate coupons for their brand-name medications directly into the checkout experience on the Amazon Pharmacy website and app.

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Drug Store News

MARCH 29, 2023

Amazon is working with GSK, Kaléo, Novo Nordisk and Dexcom to integrate coupons for their brand-name medications directly into the checkout experience.

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Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful way for businesses to connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But in order to be truly effective, sponsorships must be aligned with a company’s brand values.

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Drug Store News

FEBRUARY 2, 2023

CVS’ one+other is a beauty and personal care brand that celebrates self-expression and embraces individuality with more than 200 self-care essentials.

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Drug Store News

JANUARY 9, 2023

The Own Brands Supplier Diversity Summit is calling on diverse private-label manufacturers to submit products.

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Labelling 105

Drug Store News

FEBRUARY 27, 2023

As a brand ambassador for Garnier Nutrisse, actress Drew Barrymore will highlight the new and improved Nourishing Color Crème formula.

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pharmaphorum

JANUARY 19, 2024

Join the PurpleLeaf webinar to learn how to upscale your brand strategy game with innovative planning techniques and leveraging data for better results. Discover new strategies and tactics to take your brand to the next level. Don't miss out on this opportunity!

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Drug Store News

FEBRUARY 9, 2023

A majority of the new items are under $10, and the retailer is putting a spotlight on clean products, as well as Black-owned and inclusive brands.

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Outsourcing Pharma

SEPTEMBER 19, 2023

UK-based Pharmanovia has just announced it has taken over 11 of Sanofiâs central nervous system (CNS) brands.

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