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Top Healthcare Marketing Strategies to Boost Pharmaceutical Sales

Pharma Marketing Network

Leverage email campaigns, SEO-optimized blogs, and targeted PPC ads. Educational blogs, explainer videos, and interactive infographics can establish your authority. Use relatable metaphors: Think of content as a bridge connecting pharma companies with patients and HCPs. How can digital marketing benefit pharmaceutical companies?

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Understanding Referral Marketing in Pharma

Pharma Marketing Network

On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. These often involve real patients who use branded medications such as Dupixent or Cosentyx sharing their journeys through video testimonials, blogs, or social media. How do pharma companies use referral marketing?

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The Issue with Reissue: PTE Edition

The FDA Law Blog

Koblitz Integral to the careful balance Congress struck when passing the Hatch-Waxman Amendments, the patent term extension (PTE) is intended to restore patent life that was consumed during regulatory review of an FDA-regulated product. FDA has already been there , of course, with respect to 180-day exclusivity.)

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Senator Durbin Has Questions About FDA’s “Operational Capacity” to Oversee DTC Prescription Drug Advertising Amid Workforce Reductions – Don’t We All?

The FDA Law Blog

Snow & Dara Katcher Levy In a recent letter to FDA Commissioner Dr. Martin Makary, U.S. stating that he would advise President Trump to ban pharmaceutical advertising on TV. Durbins letter addresses FDAs capacity to oversee the increasing volume of DTC advertisements, particularly on platforms like social media. Kennedy Jr.,

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Pharma Digital Marketing: Strategies to Boost Engagement and Drive ROI for Pharma Brands

Pharma Marketing Network

Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Using FDA-approved messaging and ensuring transparent disclaimers are critical in avoiding regulatory issues. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data.

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A Closer Look At HIV Prevention Medication

Pharma Marketing Network

HIV prevention medications are FDA-approved, well-researched, and endorsed by the CDC and World Health Organization. You can learn more about the types of HIV prevention tools on AIDS.org’s blog , where new developments and patient stories are regularly featured. Cost, stigma, and lack of awareness often stand in the way.

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Why Is FDA Issuing Fewer Marketing Violation Letters?

Pharma Marketing Network

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled. However, in recent years, there has been a noticeable decline in the number of these letters being issued.

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