Pharma Marketing Network

APRIL 4, 2025

This article explores the evolving role of referral marketing in pharma, unpacking its mechanics, benefits, compliance considerations, and future outlook. Every message, endorsement, or testimonial must meet FDA, FTC, and local privacy regulations. But how does referral marketing work in a highly regulated industry like pharma?

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Pharma Marketing Network

MARCH 27, 2025

In this article, we explore the evolution of social media advertising , why it matters more than ever in pharma, and how marketing teams can stay ahead of the curve. Brands tiptoed around platforms like Facebook or Twitter, fearful of FDA repercussions, adverse event reporting, and lack of clear guidance. It’s a strategic pillar.

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Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Using FDA-approved messaging and ensuring transparent disclaimers are critical in avoiding regulatory issues. However, compliance is key.

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Pharma Marketing Network

MAY 14, 2025

Compliance and Best Practices Adhere to Regulations: Pharma marketers must ensure that their programmatic campaigns comply with regulations such as HIPAA and FDA guidelines. By adhering to regulations like HIPAA and FDA guidelines, using verified data sources, implementing brand safety measures, and continuously monitoring campaigns.

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Pharma Marketing Network

MAY 11, 2025

This article explores the enduring value of healthcare email marketing and why it remains a crucial component of a brand’s marketing arsenal. Ensuring that every message follows FDA guidance, includes proper fair balance, and respects opt-out protocols is critical. How can I ensure compliance in pharma email marketing?

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Pharma Marketing Network

FEBRUARY 19, 2025

Branded drug names and generic alternatives should be included while following FDA advertising regulations. Pharma companies should use HIPAA-compliant programmatic platforms to avoid privacy risks. Video and Native Advertising YouTube video ads and in-article native ads provide non-intrusive ways to educate consumers and HCPs.

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Pharma Marketing Network

MARCH 3, 2025

Leverage Contextual Targeting: Instead of using invasive tracking, contextual advertising places ads next to relevant medical articles or clinical research. Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Ensure your ads are responsive and load quickly.

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Pharma Marketing Network

MARCH 3, 2025

Leverage Contextual Targeting: Instead of using invasive tracking, contextual advertising places ads next to relevant medical articles or clinical research. Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals. Ensure your ads are responsive and load quickly.

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Pharma Marketing Network

OCTOBER 6, 2021

Reaching these audiences is further complicated by HIPAA and FTC regulations — not to mention international laws like GDPR and the gradual deprecation of third-party cookies, which all marketers must consider. Premium Placement Quality Allows Creative to Shine.

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Pharma Marketing Network

MARCH 20, 2025

Regulatory frameworks such as HIPAA, GDPR, and FDA guidelines dictate how pharmaceutical brands can advertise and engage with healthcare professionals (HCPs) and patients. Ensuring compliance requires following HIPAA, GDPR, and FDA guidelines, prioritizing data privacy, and leveraging compliance-friendly advertising platforms.

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Pharma Marketing Network

FEBRUARY 27, 2025

In this article, we explore strategies that maximize reach, engagement, and ROI for pharmaceutical marketing teams. Compliance-Ready Advertising Pharma marketers must ensure their campaigns adhere to FDA and HIPAA regulations while still being effective. Table of Contents Sr# Headings 1 What Are Programmatic Display Ads?

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Pharma Marketing Network

FEBRUARY 5, 2025

Instead of lengthy articles, consider: Infographics summarizing clinical trial results. Compliance Challenges and How to Overcome Them Pharma marketing on social media comes with strict regulations , including: FDA and EMA guidelines restricting direct-to-consumer advertising. HIPAA and GDPR laws protecting patient privacy.

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Pharma Marketing Network

JANUARY 9, 2025

In this article, well explore the key trends, technologies, and challenges shaping the pharma marketing world today. FDA and EMA Updates: Regularly monitor guidelines from agencies like the FDA (U.S.) Following GDPR and HIPAA guidelines safeguards both your company and your audience.

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Pharma Marketing Network

JANUARY 9, 2025

In this article, well explore the innovative strategies that are shaping the future of pharmaceutical marketing, providing actionable insights for teams striving to stay ahead. Adhering to regulations like GDPR and HIPAA ensures your campaigns are both ethical and secure.

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Pharma Marketing Network

DECEMBER 19, 2024

This article explores strategies to refine audience targeting and boost campaign success. Solution: Partner with legal and compliance teams to ensure all campaigns adhere to FDA and HIPAA guidelines. Regulatory Compliance In an industry as heavily regulated as pharma, compliance is non-negotiable.

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Pharma Marketing Network

APRIL 10, 2025

It means using data responsibly to tailor content, recommend resources, and support adherenceall while complying with HIPAA and other healthcare regulations. Ad copy and landing pages must include ISI (Important Safety Information), follow FDA and PhRMA guidelines, and offer fair balance when promoting branded products.

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ISPE

OCTOBER 27, 2022

Given the public health emergency, health authorities offered greater flexibilities in the use of digital health platforms and technologies such as: Enhanced HIPAA (Health Insurance Portability and Accountability Act of 1996) flexibilities in the use of telemedicine services 3. Digital health technology. tools (DHTTs). Digital therapeutics.

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ISPE

OCTOBER 27, 2022

Given the proliferation and confusion of various digital health terms, this article includes a compiled glossary of core DHT terms and definitions (see Table 1). More broadly, a DHT may refer to a system that uses computing platforms, connectivity, software, and sensors for health care and related uses. Digital health technology.

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Pharma Marketing Network

MAY 9, 2025

This article explores how pharma brands can optimize healthcare advertising using data science, automation, and omnichannel engagementwithout violating privacy laws or patient trust. Compliant: Campaigns must align with HIPAA, GDPR, and FDA guidelines. Transparency fosters conversions.

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Pharma Marketing Network

APRIL 3, 2025

This article dives deep into how patient marketing has changed, whats driving this transformation, and what strategies are leading the way for 2025 and beyond. These tools help pharma brands deliver HIPAA-compliant, personalized content to segmented audiences based on health behavior and condition.

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