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5 Trends That Will Shape Pharma Marketing in 2021

Pharma Marketing Network

Pharma marketers have quickly learned how to adapt to these trends and are prepared to take on new opportunities in 2021. Trend #1: Media and Tech: Facilitating Communication. Tools that help people track their health, including apps, wearables, and patient portals will be used more than ever in 2021.

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Deep Dive: Oncology 2021

pharmaphorum

How hybrid virtual engagement is accelerating oncology communication. Read Deep Dive: Oncology 2021 in full. pharmaphorum’s digital magazine Deep Dive provides objective, issue-driven views, analysis, high-level interviews and unique research for pharmaceutical companies, biotech firms and the wider healthcare sector.

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2021 PM Society Digital Awards – Winners Announced

pharmaphorum

The Digital Awards is in its 12th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Judges include experts from digital, creative and communications agencies, digital specialists and marketers from industry as well as healthcare professionals. Pharma’s best kept secret.

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Utilising content metrics to improve digital engagement

pharmaphorum

Using content metrics, companies can understand how their current content is received and engaged with, which will, in turn, helps clarify the most effective and efficient ways to connect and communicate with their audience in the future, resulting in increased speed to market and effective content engagement.

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Getting Creative with Sustainability | How Pharma Engages

Pharma Marketing Network

The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every size. About 80% of pharmaceutical companies have announced a commitment to becoming carbon-neutral or made a net-zero pledge for carbon emissions. Accessed December 7, 2021.

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Campaigners challenge NHS England’s latest plan to share patient data

pharmaphorum

People can opt out of the scheme by filling in a form and taking it to their GP before 23 June, but campaigners say this has not been communicated effectively. — Foxglove (@Foxglovelegal) May 26, 2021. We truly hope it won’t be necessary to litigate. The gov't could see sense and talk to folks.

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How automation can help to address supply chain challenges in pharma

pharmaphorum

To combat such challenges, pharmaceutical companies need to adopt processes that are not just efficient, but agile. Empowering labs with automated equipment that produces rich, traceable, and actionable data insights means pharmaceutical companies can ensure drug production runs smoothly – even under stress.