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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Overview Join our live webinar taking place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST. The expert panel will consider exclusive research carried out by Tag and pharmaphorum across the US, Europe and Asia-Pacific among senior decision-makers in pharma and FMCG marketing.

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Oslo Medicines Initiative asks how to balance innovation incentivisation with security of access

pharmaphorum

The Oslo Medicines Initiative (OMI), which held its first public webinar event last week, was conceived before the pandemic, but it has gained new relevance as it seeks to address this disparity in Europe, a union of countries with hugely varying income levels.

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2021 Highlights of Chronic Care Medicine

PharmD Live

With an annual price per patient of nearly $56,000 per year, patients’ families are looking for solutions for their loved ones–with a huge price tag. Medications approved in 2021 for chronic care: PharmD Live’s Chronic Care Medication Update Webinar covers the latest FDA-approved medications. See it here.

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Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

We create structured, well-categorized content, where we have to tag it manually or automatically, and we create a whole taxonomy structure. Watch the entire webinar to learn more about the implementation of modular content, specialties of today’s pharma marketing, and the APAC region in particular.

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8 Biggest Trends in Healthcare Marketing in 2023

Viseven

Take recordings of your webinars or learning courses and adapt them for public visibility and online reviews. At the same time, it is worth paying more attention to your video — its quality, quantity, and popularity among viewers. Video materials are easily spread via word of mouth if someone finds them valuable and fancy enough.

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Risk sharing agreements soar as market access risk increases

Pharmaceutical Technology

Over the last twenty years, there has been a major rise in risk sharing agreements in the pharmaceutical space, said Alex Watt, GlobalData’s principal research analyst, at a recent webinar on the same topic. In some cases, she said, “[drug] innovation would have been otherwise hindered by their price tag alone”.