Remove tag user-experience
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Smart pharmaceutical and healthcare labels: Lets trace medicines from its origin

Roots Analysis

It is worth noting that smart labels contain a transponder code which can be read by sophisticated devices, including radio frequency identification device (RFID) tags and near-field communication (NFC) chips. While most smartphones can read NFC chips, RFID tags can only be read by specialized receivers.

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Jolly Good/Teijin Pharma develop VR digital therapeutics for depression

pharmaphorum

Jolly Good is a medical technology company that develops VR solutions and AI-based medical and welfare services that analyse user behaviour in the VR space. However Nokia famously ran into trouble when it tried to develop VR products for digital health and its OZO camera failed to catch on, mainly because of a high $60,000 price tag.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. At the same time, consumer expectations are for experiences that are tailored to their specific needs.

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Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

We’re no longer finding that marketing is just a case of utilizing various engagement channels and hoping that that’s a good enough experience because that’s what multichannel marketing was focused on. Now the experiences need to be orchestrated across channels. So that’s where pharma should be focused on.

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Leverage Marketing Technology To Level Up Your Pharmacy Growth

DiversifyRx

It’s a vital component of your marketing engine, so you want to choose a CRM that integrates with your website, delivers a seamless experience, and is easy to use. It offers segmentation, tagging, and scheduling capabilities. You can use it to set up attractive landing pages or user-friendly sign-up forms on your website.

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Revolutionizing Medicine and Public Health: The Emergence of Big Data in Healthcare

Roots Analysis

Not only in healthcare, but various industries have also adopted big data to enhance their capabilities, improve customer experiences, and strengthen their brand reputation, thereby contributing to overall growth of the company. It is loosely arranged into categories using meta tags.

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. Modular content, or ‘atomic’ design as it’s sometimes known, is the process of creating modules of content to be assembled in any way the user requires. Robb DeFilippis. About the interviewee.