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Hospitals want to buy doctors’ happiness with Nuance’s AI scribe. What they’re paying varies

STAT

Microsoft-owned Nuance Communications sells its AI medical scribe platform to health care providers on a simple promise: If they shell out big bucks for the high-tech product, they can decrease doctor burnout and ultimately make more money by enabling doctors to see more patients.

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IBM sells off large parts of Watson Health business

pharmaphorum

IBM said the sell-off is tagged as “a clear next step” as it focuses on its platform-based hybrid cloud and artificial intelligence strategy, but it’s no secret that Watson Health has failed to live up to its early promise. IBM’s step back from health comes as tech rivals are still piling into the sector.

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FDA begins review of Samsung Bioepis/Biogen’s Lucentis biosimilar

pharmaphorum

Because Roche has never applied for Avastin to be used in wet AMD, clinics in the US have had to choose between the peace of mind offered by the regulatory process and Lucentis’ higher price tag, or the unapproved off-label formulation of Avastin at a lower price.

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Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

There was an extreme need for tech companies or pharma companies to look at that marketing chain. We create structured, well-categorized content, where we have to tag it manually or automatically, and we create a whole taxonomy structure. The post Disruptive Tech in Pharma: A Future of Digital Interactions appeared first on Viseven.

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RFID: The future of smart labelling?

Pharmaceutical Technology

The pharmaceutical industry began using radio frequency identification (RFID) tags in the early 2000s. Pfizer was the first to use the tech, adding RFID tags to track a Viagra (sildenafil) shipment circa 2006. Twenty years ago, the cost of implementing RFID tags and the ecosystem (software) was much more expensive than today.

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How to Increase Organic Traffic to Your Pharmacy Website with Google Analytics – BLOG #73

The Social Pharmacist

Email Traffic: If you properly tag your email campaigns with email parameters, any traffic that arrives on your site from an email appears as email traffic. Try to insert meta-data details that include title tags to your website pages with descriptions. These details tell Google precisely what you are talking about.

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8 Biggest Trends in Healthcare Marketing in 2023

Viseven

Further development of AI/ML tech Without any doubt, Artificial Intelligence and Machine Learning technologies are one of the most successfully-invested fields all over the world. Video materials are easily spread via word of mouth if someone finds them valuable and fancy enough. A rapidly-changing MarTech domain matures fast.