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Electronic smart packaging market to value nearly $3b in 2033

European Pharmaceutical Review

A market report has identified that global demand for electronic smart packaging will reach $2.6 Smart packaging has potential for the integration of electronic functionality, enabling compliance, material identification, condition monitoring and asset tracking of pharmaceutical products. billion in 2033.

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Benefits of blockchain in limiting counterfeit drug distribution

European Pharmaceutical Review

A review by Swedish researchers has identified the benefits of smart contracts on blockchain platforms in the pharmaceutical supply chain and its role in combating counterfeit drugs. This can reduce the willingness for counterfeit and less accurate data, according to the review. In conclusion, Kordestani et al.

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BD partners with Biocorp on connected self-injection devices

pharmaphorum

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

“Digitally native brands are typically agile businesses from the ground up, and agility and flexibility are part of their core makeup,” says Joe Holmes, vice president, marketing services, US at Tag. Jeremy Richter, Tag. Joe began his life at Tag in the UK, bringing efficiencies to his clients, working across all conceivable channels.

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5 Things I Love About The MAD-ID Conference, The Antimicrobial Stewardship Meeting

IDStewardship

It has claimed the tag line “The Antimicrobial Stewardship Meeting.” There are a lot of good projects that are presented at MAD-ID and later emerge as meaningful peer reviewed publications. Scroll to the bottom of this post for a list of infectious diseases meetings that have been sourced from Twitter.

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How to Increase Organic Traffic to Your Pharmacy Website with Google Analytics – BLOG #73

The Social Pharmacist

Email Traffic: If you properly tag your email campaigns with email parameters, any traffic that arrives on your site from an email appears as email traffic. Review the basic information about your traffic sources on your home page using the data in a graph under the heading ‘How do you acquire users?’.

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Pharmaceutical Procurement Strategies Overview

Viseven

It typically falls into the following steps: Reviewing drug selections. Climate change is another factor, potentially disrupting supplies and contributing to hefty price tags. For example, blockchain is actively used to monitor every step in the cold chain, from manufacturing to delivery, using smart contracts.