What is modular content and why do pharma marketers need it NOW?
pharmaphorum
MAY 24, 2021
Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. It might encompass elements such as headlines, body copy, images, calls-to-action, legal copy and logos, and the content can then be used as a framework for messages. A modular content ecosystem.
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