pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Nevertheless, the advent of COVID-19 is forcing pharma, and many other sectors, to make some radical changes.

Communication 90

Communication Insurance Packaging Pharmaceutical Companies 90

Viseven

NOVEMBER 30, 2022

Tata Consultancy Services , about the evolution of pharma marketing: The most prominent subjects that display the look and feel of pharma marketing today are the saturation of multichannel marketing strategy and the maturing state of omnichannel marketing.?. And consequently, they also expect service from their pharma ecosystem.

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52

Viseven

JUNE 23, 2022

The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Pharma and the specialties of pharma’s marketing appeared to be under influence as well. Modern days marketers are as good as quickly they adapt and overcome today’s challenges.

Communication 52

Communication 52

pharmaphorum

DECEMBER 2, 2020

Few companies embody the term ‘pharma giant’ as much as Pfizer. This expertise in fermentation and large-scale pharmaceutical production put Pfizer in good stead when in 1941 the US government appealed to the pharma industry for support in producing penicillin for the war effort. The era of mega-mergers.

Compounding 127

Compounding Vaccines Pharmaceutical Companies Pharmaceutical Companies 127

pharmaphorum

JUNE 15, 2021

The adoption of New Science – a unique combination of the best in science and health technology that address significant unmet patient needs – is delivering more precise and effective treatments, but often at a higher price tag, according to new research. And 65% of pharma sales rep meetings were held virtually.

Vaccines 89

Vaccines 89