tag pharma-communications 
Viseven
MAY 24, 2023
This April was truly intense for Viseven in terms of events: weeks after visiting New York, our team went on to Reuters Pharma 2023 in Barcelona, while Korea Bio & Pharma meeting took place in Seoul the same weekend. The post Viseven at Reuters Pharma EU appeared first on Viseven.
pharmaphorum
OCTOBER 18, 2022
Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.
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pharmaphorum
AUGUST 17, 2020
N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Nevertheless, the advent of COVID-19 is forcing pharma, and many other sectors, to make some radical changes.
pharmaphorum
SEPTEMBER 15, 2020
Companies like prescription glasses firm Warby Parker, shoe brand Rothy’s and tele-dentistry’s SmileDirectClub have grown up in today’s digitally native environment and can offer some key pointers for pharma. As part of this, a number of big pharma companies are also racing to develop a safe and effective vaccine for the coronavirus.
pharmaphorum
NOVEMBER 27, 2022
Supply chain challenges take many forms in pharma – from capacity issues, to managing excess safety stock, and ensuring accurate supplier communication. Better communication with traceable data. Here’s how applying automaton in pharmaceutical labs can help address these. Reducing capacity issues.
Viseven
JUNE 23, 2022
The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Pharma and the specialties of pharma’s marketing appeared to be under influence as well. Communication quality and agility. How to measure content effectiveness?
pharmaphorum
JANUARY 31, 2023
Even when medical providers communicate this information to patients, it can be confusing or overwhelming, often leaving people feeling like they’ve been left in the dark. Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of.
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