Viseven

JUNE 23, 2022

Omnichannel allows to both cover the whole customer’s perspective on the internet, reaching out to him wherever it is comfortable for them across channels, and provide them with an engaging experience, being flexible with content and message delivery from channel to channel. What does modular content mean in Life Sciences?

Communication 52

Communication 52

Viseven

NOVEMBER 30, 2022

Puneet Srivastava , Head of Digital Content and Services Lab at? People are looking to consume content across various channels. Content here is the key to servicing this approach of omnichannel and personalization because this is how we want our brands to become closer to the consumers.

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pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Sales calls that now have to start with a phone call are supported by digital and social content straightaway.

Communication 91

Communication Insurance Packaging Pharmaceutical Companies 91

pharmaphorum

SEPTEMBER 15, 2020

“Digitally native brands are typically agile businesses from the ground up, and agility and flexibility are part of their core makeup,” says Joe Holmes, vice president, marketing services, US at Tag. Brands spend a huge amount of time and effort building hyper-relevant content relationships with their customers.”. Jeremy Richter, Tag.

Communication 118

Communication Documentation Labelling Vaccines 118

pharmaphorum

MAY 24, 2021

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. Robb DeFilippis. Doing more in the digital space.

Communication 93

Communication Packaging Pharmaceutical Companies Pharmaceutical Companies 93

Viseven

FEBRUARY 6, 2023

So, global pharma and healthcare organizations should rethink their engagement and content marketing strategies to ensure their clients will not switch sides. It provides companies with sophisticated and consistent means of determining whom to target, disseminating content more thoughtfully, and engaging HCPs across channels worldwide.

Communication 75

Communication 75