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PharmaShots Weekly Snapshots (June 05 – 09, 2023)

PharmaShots

Quell Therapeutics Signed an Exclusive Option and License Agreement with AstraZeneca to Develop, Manufacture and Commercialize Engineered Treg Cell Therapies Date: June 09, 2023 | Tags: Quell Therapeutics, AstraZeneca, Engineered Treg Cell Therapies, Type 1 Diabetes, Inflammatory Bowel Disease, Biotech, Treg cell engineering modules Astellas and the (..)

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

“Digitally native brands are typically agile businesses from the ground up, and agility and flexibility are part of their core makeup,” says Joe Holmes, vice president, marketing services, US at Tag. A huge amount of content is required to hit mobile, social, display and other channels.”. Jeremy Richter, Tag.

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Timeular Review - A fun system to keep track of daily work productivity

The Digital Apothecary

This included only being available through a browser and need to tracking time after the event, lack of syncing between a mobile device and computer, data collection and reporting were only offered under a premium service, etc. Integration across mobile/laptop synced apps. This was a must, and I what I like is I can #tag actions (e.g.,

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Patient adherence – the key to restoring trust in pharma

pharmaphorum

Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of. Finally, the belief that pharmaceutical companies prioritise their bottom lines over the health and well-being of patients is probably the largest contributing factor to lack of trust in the industry.

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Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

Traditionally, we have witnessed medical reps talking to HCPs, eDetailers, mobile devices, or branded websites in pharma marketing. We create structured, well-categorized content, where we have to tag it manually or automatically, and we create a whole taxonomy structure. We see many opportunities across the value chain.

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8 Biggest Trends in Healthcare Marketing in 2023

Viseven

Mobile apps and video content The rule “meet by clothes, see off by mind” is an instant axiom for marketing. It significantly affects your business’ representation on the web portal or mobile app. Any healthcare organization should not underestimate the importance of mobile devices for its target clients.

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How Does Organic Keyword Optimize Your Pharmacy Website – BLOG #74

The Social Pharmacist

Title and H2 tags. Each page on your site contains a space between the <head> tags and the metadata. Search engines use metadata from meta-tags to understand additional information about the webpage. . They use this information for ranking purposes to display snippets in search results and ignore meta-tags.

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