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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

“Digitally native brands are typically agile businesses from the ground up, and agility and flexibility are part of their core makeup,” says Joe Holmes, vice president, marketing services, US at Tag. Whenever we talk to brands, they’re always thinking about what agility means to them, both internally and externally.

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Orphan drugs and where to launch them: The keys to Europe’s forgotten territories

Pharmaceutical Technology

Due to the high price tags associated with these speciality medicines, innovators have naturally favoured big markets with high GDP such as the US and EU-5 (Germany, France, Spain, Italy, and the UK). “The Our pharmaceutical partners see us as an extension of their own businesses rather than a transactional partner.”.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Joanna Carlish, managing director, financial services, Tag Americas. Virtual connections.

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. Success hinges on opening up and having pharma’s internal teams working together to speed up the process.” We’re all trying to find ways to automate. ” Robb DeFilippis.

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A history of Pfizer

pharmaphorum

Pfizer’s international expansion put great trust in their local staff compared to other organisations, recruiting nationals and giving them a great deal of autonomy. In 2017/2018 Pfizer attempted to sell its consumer health unit, but buyers including Proctor & Gamble and GSK pulled out of negotiations.

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How Does Organic Keyword Optimize Your Pharmacy Website – BLOG #74

The Social Pharmacist

Thus, you need to find the keywords people use when looking for medical information or health-related products for a pharmacy website. Title and H2 tags. Internal and external links. Each page on your site contains a space between the <head> tags and the metadata. It includes: URL. First paragraph. Image alt text.

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Pharmaceutical Procurement Strategies Overview

Viseven

Climate change is another factor, potentially disrupting supplies and contributing to hefty price tags. Procurement methods, at any health system level, typically comprise the following categories: restricted tender, open tender, direct procurement, competitive negotiation, and international and local shopping.