tag digital-engagement 
pharmaphorum
AUGUST 17, 2020
N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. The key is adapting existing legacy and traditional printed material for the digital environment.”.
pharmaphorum
SEPTEMBER 15, 2020
As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world.
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pharmaphorum
JULY 23, 2019
Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up. But, as they push the envelope, what are the implications for pharma’s work in customer engagement?
pharmaphorum
JANUARY 31, 2023
Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of. Patient engagement solutions can also help reduce the discrepancy between the efficacy of medications in clinical trials and their effectiveness in real-world use.
Viseven
NOVEMBER 30, 2022
We’re no longer finding that marketing is just a case of utilizing various engagement channels and hoping that that’s a good enough experience because that’s what multichannel marketing was focused on. A recent pandemic has accelerated a bit more, but still, it requires a certain standard from the digital experience.
Viseven
JUNE 23, 2022
The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Digitalization brought new challenges to any industry related to online activities and social influence. Modern days marketers are as good as quickly they adapt and overcome today’s challenges.
pharmaphorum
SEPTEMBER 29, 2021
Despite soaring social media engagement, email still is the number one communications channel of most corporations large and small. And what’s true for the use of email usually applies to other forms of electronic and social engagement, too. Regardless of level or role, the policies apply to your digital and virtual communication, too.
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