Remove tag digital-care
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BD partners with Biocorp on connected self-injection devices

pharmaphorum

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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STAT+: Pharmalittle: We’re reading about Wegovy supplies, Biogen ditching Aduhelm, and more

STAT

Novo also projected double-digit growth in sales and operating profit for 2024. In response to concerns over multi-million-dollar price tags for new gene therapies for sickle cell disease, the U.S. Sickle cell disease affects an estimated 100,000 Americans. Continue to STAT+ to read the full story…

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Jolly Good/Teijin Pharma develop VR digital therapeutics for depression

pharmaphorum

Technology firm Jolly Good and Teijin Pharma have begun a partnership to develop virtual reality digital therapeutics (VR DTx) for major depressive disorder. It also develops services to support the evolution of medical care and finding purposes in life, in collaboration with various research institutions and companies.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. The key is adapting existing legacy and traditional printed material for the digital environment.”.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world.

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5 Ways Your Pharmacy Can Participate in Parkinson’s Awareness Month

Digital Pharmacist

This site offers detailed pages about ways to properly care for your patients with PD and other invaluable guides such as the Parkinson’s Care Summary for Health Professionals and a Medication Form for your patients to fill out prior to a pharmacy visit.

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Patient adherence – the key to restoring trust in pharma

pharmaphorum

Given the high price tags placed on many medications, it’s easy to understand why patients often feel that they are being taken advantage of. As pharmaceutical companies embrace digital solutions that engage patients, we expect to see a boom in patients becoming more empowered partners in managing their conditions (Participatory Health).