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Electronic smart packaging market to value nearly $3b in 2033

European Pharmaceutical Review

Smart packaging has potential for the integration of electronic functionality, enabling compliance, material identification, condition monitoring and asset tracking of pharmaceutical products. Yet apart from radio-frequency identification (RFID) tags and QR codes, adoption at scale has proved challenging overall, the report stated.

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Top Commercial Benefits of Modular Approach

Viseven

The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Digitalization brought new challenges to any industry related to online activities and social influence. Modern days marketers are as good as quickly they adapt and overcome today’s challenges.

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The “Graziella Molinari Women in Pharma Award” Announced for 2022 Edition at the ISPE Italy Affiliate

ISPE

Winner of the ISPE Italy Affiliate’s Women in Pharma® Graziella Molinari Award in 2021, thanks to her project for the inclusion of #smart tags in a site production in order to improve not only efficiency, but also quality and compliance in a 4.0 perspective. . Learn More about Italy Affiliate.

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. Doing more in the digital space. Robb DeFilippis.

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8 Biggest Trends in Healthcare Marketing in 2023

Viseven

In comparison, 75% of respondents claimed they would easily switch brands once they were unsatisfied with their digital experience. Personalization at scale Personalization isn’t a new healthcare marketing trend for digital marketers in the pharma and healthcare industries. A rapidly-changing MarTech domain matures fast.

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Using Technology for Continuous Process Verification 4.0

ISPE

For example, based on benchmarking different cases, inserting four additional data points as tags into an existing data store would require an entire week of IT and QA collaboration. An increase in computing power requirements for AI model training brings a higher price tag, so careful planning is necessary to avoid surprises.

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Best Content Ideas for Your Christmas Marketing in Social Media this 2022 – Blog #77

The Social Pharmacist

Curate a Digital Catalog for Your Christmas Marketing in Social Media. But a digital/virtual catalog works as a perfect Christmas marketing in social media idea to re-engage former customers. Your digital Holiday portfolio available in your social media profile actively puts you in the market just like every other piece of content.