Remove tag customer-experience-pharma
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Viseven at Reuters Pharma EU

Viseven

This April was truly intense for Viseven in terms of events: weeks after visiting New York, our team went on to Reuters Pharma 2023 in Barcelona, while Korea Bio & Pharma meeting took place in Seoul the same weekend. The post Viseven at Reuters Pharma EU appeared first on Viseven.

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8 Biggest Trends in Healthcare Marketing in 2023

Viseven

As the relationship between clients and companies shifts towards a more personalized tone, the value of customer experience keeps growing. However, whatever customer interaction channel you choose, one specific communication approach is always solid. Of course, this could not leave the pharma market unaffected.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

Companies like prescription glasses firm Warby Parker, shoe brand Rothy’s and tele-dentistry’s SmileDirectClub have grown up in today’s digitally native environment and can offer some key pointers for pharma. Brands spend a huge amount of time and effort building hyper-relevant content relationships with their customers.”.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

The financial world, like the pharmaceutical industry, must operate within a tightly-defined regulatory environment, and in doing so has proved adept at connecting with its customers. Nevertheless, the advent of COVID-19 is forcing pharma, and many other sectors, to make some radical changes. Virtual connections. Engagement channels.

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Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

Tata Consultancy Services , about the evolution of pharma marketing: The most prominent subjects that display the look and feel of pharma marketing today are the saturation of multichannel marketing strategy and the maturing state of omnichannel marketing.?. Now the experiences need to be orchestrated across channels.

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. The global pandemic stifled many content production shoots and live content creation.

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Top Commercial Benefits of Modular Approach

Viseven

The faster digitalization goes worldwide, the more pharma companies find out about new tools and approaches for digital self-promotion. Pharma and the specialties of pharma’s marketing appeared to be under influence as well. The modules give you consistency in content management system and customer journey.