tag business-strategy 
pharmaphorum
JANUARY 24, 2022
A private equity group has agreed to take over most of IBM Watson Health, seven years after the business was launched with a pledge to revolutionise healthcare data analysis. IBM said it “remains committed to Watson, our broader AI business, and to the clients and partners we support in healthcare IT.”
pharmaphorum
SEPTEMBER 15, 2020
Pharma’s go-to-market strategies have tended to be more traditional than those seen in non-regulated sectors, but there are some signs this is changing, with an acceleration in the pace of change forced by the COVID-19 pandemic that is allowing the industry to close its gap with faster, more nimble consumer brands. Jeremy Richter, Tag.
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The Social Pharmacist
AUGUST 2, 2022
SEO-friendly pharmacy businesses or websites benefit from higher visitor traffic, improved brand awareness, and increased customer conversion rates. If you manage a social media page, posting your newest content lets people find your business. A successful SEO campaign helps pharmacy businesses drive traffic to their website.
Pharmaceutical Technology
JULY 14, 2022
Go-to-market strategies. Due to the high price tags associated with these speciality medicines, innovators have naturally favoured big markets with high GDP such as the US and EU-5 (Germany, France, Spain, Italy, and the UK). The choice of where to launch an orphan drug is an important and difficult decision.
Viseven
NOVEMBER 30, 2022
Tata Consultancy Services , about the evolution of pharma marketing: The most prominent subjects that display the look and feel of pharma marketing today are the saturation of multichannel marketing strategy and the maturing state of omnichannel marketing.?. Geetha Thiagarajan , CTO Lifesciences and Healthcare business unit,?
Roots Analysis
JANUARY 28, 2024
Velocity: Big Data needs to be handled promptly as businesses generate data at an unprecedented speed, driven by the growing adoption of Internet of Things (IoT), and technologies, such as RFID tags, sensors, and smart meters are used to deal with the high velocity of data in real-time.
pharmaphorum
SEPTEMBER 29, 2021
Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to offer some little tips for enjoying a big business career. If you need to phrase your message off-business hours, tag your draft for later delivery and release it during office hours.
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