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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world. Be more agile .

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What can pharma marketing learn from other regulated industries?

pharmaphorum

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Is there legacy branding? Joanna Carlish, managing director, financial services, Tag Americas.

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Revolutionizing Medicine and Public Health: The Emergence of Big Data in Healthcare

Roots Analysis

Not only in healthcare, but various industries have also adopted big data to enhance their capabilities, improve customer experiences, and strengthen their brand reputation, thereby contributing to overall growth of the company. It is loosely arranged into categories using meta tags.

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Disruptive Tech in Pharma: A Future of Digital Interactions

Viseven

Jay Rabheru , Head of Marketing, Agency Services, Life Science and Healthcare,? Traditionally, we have witnessed medical reps talking to HCPs, eDetailers, mobile devices, or branded websites in pharma marketing. Pharma is not unique because we are more obligated to make our brand closer to the customers. What does it mean??.

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Top Commercial Benefits of Modular Approach

Viseven

What does modular content mean in Life Sciences? At this point, the modular content becomes a savior as standardization and unified branding design leave no space for incorrect interpretation but gives a lot of opportunities to go through past activities and find something to reuse or redesign. he changes management.

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. We’ve even seen cases where assets were not shared among the same brand teams,” Robb explains. Robb DeFilippis. Doing more in the digital space.

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Twenty Women Leaders In Healthcare Industry

PharmaShots

Other Affiliations: Presently, Aida serves as an Executive Board Member for the International Science Reserve in The New York Academy of Sciences Board of Governors. In 2021, she received the Bharat Asmita Vigyaan Tantragyaan Shreshtha Award for the best use of science and technology through innovation.

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