Remove tag blockchain-pharma
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Benefits of blockchain in limiting counterfeit drug distribution

European Pharmaceutical Review

A review by Swedish researchers has identified the benefits of smart contracts on blockchain platforms in the pharmaceutical supply chain and its role in combating counterfeit drugs. Blockchain offers the possibility of non-modifiable data uploading with traceability and low-cost data storage. In conclusion, Kordestani et al.

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RFID: The future of smart labelling?

Pharmaceutical Technology

The pharmaceutical industry began using radio frequency identification (RFID) tags in the early 2000s. Pfizer was the first to use the tech, adding RFID tags to track a Viagra (sildenafil) shipment circa 2006. Twenty years ago, the cost of implementing RFID tags and the ecosystem (software) was much more expensive than today.

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Pharmaceutical Procurement Strategies Overview

Viseven

The pharma sector now reconsiders its procurement process for improved efficiency, resilience, and cost optimization. Discover the innovative approaches that pharma brands employ to effectively address challenges and drive progress. Climate change is another factor, potentially disrupting supplies and contributing to hefty price tags.

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8 Biggest Trends in Healthcare Marketing in 2023

Viseven

Of course, this could not leave the pharma market unaffected. So, global pharma and healthcare organizations should rethink their engagement and content marketing strategies to ensure their clients will not switch sides. It’s been a long way of changes in pharma marketing, and this way most often led to the best.

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A roadmap for adopting New Science 

pharmaphorum

The adoption of New Science – a unique combination of the best in science and health technology that address significant unmet patient needs – is delivering more precise and effective treatments, but often at a higher price tag, according to new research. And 65% of pharma sales rep meetings were held virtually.