Remove tag asset-approval
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Top Commercial Benefits of Modular Approach

Viseven

In a few words, you can adapt it, but the core always stays the same, as you have a pre-approved solution. Thanks to the unification, there’s no need to look out for a branding design code or create content from scratch — go on with pre-approved modular content, interpreting it to suit your needs. How to calculate cost efficiency?

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What is modular content and why do pharma marketers need it NOW?

pharmaphorum

Robb DeFilippis, managing director, life sciences, for end-to-end global creative production and sourcing partner Tag in the Americas agrees. We’ve even seen cases where assets were not shared among the same brand teams,” Robb explains. Greater emphasis has now been placed on repurposing existing assets, ‘shoot-once-use-many-times’.