Pharma Marketing Network

NOVEMBER 24, 2024

Use medical conferences, webinars, and educational content to connect with HCPs authentically. Healthcare marketing bridges the gap between pharmaceutical companies and their audience, enhancing brand awareness and trust. How can digital marketing benefit pharmaceutical companies? Building trust is vital.

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pharmaphorum

MARCH 23, 2022

This webinar will also explore: What’s next for digital healthcare communications. Large pharma vs small pharma: differences in digital strategy. Reaching stakeholders through geographical and cultural differences. About the panel.

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Pharma Marketing Network

MARCH 18, 2025

Brand Authority: By appearing at the top of search engine results, pharmaceutical companies increase brand credibility among HCPs. Conversion Rate: Tracks how many users complete a desired action, such as signing up for a webinar or downloading whitepapers. Offer incentives like exclusive research reports or webinar invites.

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Pharma Marketing Network

APRIL 25, 2025

For pharmaceutical companies, this means synchronizing communication across advertising, medical affairs, PR, social media, digital platforms, and sales. Whether a physician sees a journal ad, a webinar invite, or a reps email, the messaging must be complementary and clearly linked to the brands positioning.

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pharmaphorum

JUNE 25, 2020

COVID-19 has brought many changes to the pharmaceutical industry, among them a need to change how pharma companies engage with HCPs and transform their approach to digital channels.

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Pharma Marketing Network

JULY 12, 2023

Social media platforms can be a great way for pharmaceutical companies to connect with their target audience and promote their products or services. You can use LinkedIn to share news about your company, post job openings, and connect with potential customers. You can also use YouTube to host webinars and other live events.

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pharmaphorum

JULY 23, 2019

Overview Join our live webinar taking place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST. How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels? Customer journeys in pharma are changing, with important implications for the marketing supply chain.

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Pharmaceutical Technology

OCTOBER 26, 2022

Over recent years, many pharmaceutical companies have taken up environment, social and governance (ESG) targets in order to prioritize sustainability whilst boosting their external public relations. GlobalData is the parent company of Pharmaceutical Technology. Click here to watch the full webinar.

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pharmaphorum

APRIL 12, 2022

In today’s competitive global market, pharmaceutical companies cannot afford to waste time or resources on strategies that do not fit patient needs or generate scripts. But how do you ensure you are making the right connections and ensuring all key stakeholders have access to tailored education around treatments?

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Pharma Marketing Network

APRIL 28, 2025

Furthermore, healthcare providers (HCPs) now prefer digital touchpointsemail, webinars, and self-service portalsover traditional face-to-face meetings. The Inflation Reduction Act and new drug pricing regulations are pushing pharmaceutical companies to justify value more transparently.

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pharmaphorum

MARCH 29, 2017

This puts them in a unique position in terms of being able to maximise the benefits that patients get from their medicines – however, healthcare systems and pharmaceutical companies frequently overlook this potential.

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pharmaphorum

NOVEMBER 8, 2021

Alongside this, virtual meetings and webinars have been offered to the point of ‘virtual fatigue’ and there has been heavy reliance on email as a means of raising awareness of all these digital activities. We are also witnessing a watershed moment for social media, with both HCPs and pharma using mainstream social platforms in higher volume.

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Consider organizing workshops, webinars, or conferences to share valuable medical insights, research, and developments.

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Pharma Marketing Network

APRIL 4, 2025

On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. Patient support platforms may include features that allow users to invite others to educational webinars or support communities. This can happen via speaker programs, conferences, or digital forums.

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pharmaphorum

APRIL 8, 2020

This pharmaphorum webinar will take place on 8th April and comes as the COVID-19 outbreak has exposed the challenges pharmaceutical companies face as they race to develop a coronavirus vaccine.

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Pharma Marketing Network

APRIL 16, 2025

Thats the promise of data-driven marketing , a strategy thats rapidly transforming how pharmaceutical companies approach promotion, education, and engagement in 2025. Imagine launching a brand campaign without guessworkwhere your message reaches the right healthcare professional at the right time on the right channel.

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pharmaphorum

SEPTEMBER 19, 2017

This webinar brings together experts in digital marketing with case studies from a leading pharmaceutical company to keep you up to date with the latest technology and trends and provide practical advice on how to maximize your impact. What are the best ways to choose the right channels and the right content?

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pharmaphorum

JUNE 13, 2019

This internationally relevant webinar will provide US and European examples to illustrate the ways in which the pharmaceutical market for orphan medicines is changing and how, consequently, launch strategies must evolve.

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pharmaphorum

DECEMBER 3, 2019

This pharmaphorum webinar, in association with Ashfield Meetings & Events, will dive into a unique study of HCP educational and behavioural preferences towards attendance at medical congresses. National and international congresses have been identified as the primary event to attend by HCPs.

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ISPE

MARCH 6, 2023

To meet these challenges, pharmaceutical companies are accelerating digital transformation and making manufacturing more responsive to changing market conditions while improving efficiency. Join the webinar to learn about a new approach to enterprise OT data management. Register Now!

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pharmaphorum

OCTOBER 27, 2022

The Guidance applies to all member companies of EFPIA and IFPMA, but also acts as useful guidance for all pharmaceutical companies as to how the authorities will interpret the legislative provisions to social media channels. The Guidance applies to both product-related and therapeutic-area-related activities.

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pharmaphorum

DECEMBER 7, 2021

Two-thirds of pharma companies feel well-resourced for digital HCP engagement, with all functions (digital, marketing, commercial and medical) having received increased budget and responsibility specifically for this purpose. It isn’t all doom and gloom, though. For more information visit www.epghealth.com.

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pharmaphorum

MARCH 17, 2020

Overview In today’s digital world it is increasingly hard for pharmaceutical companies to successfully differentiate new brands based on their target product profile alone. Instead, the key factor now is often the quality of customer engagement, which more and more healthcare professionals (HCPs) appear to value.

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Pharma Marketing Network

FEBRUARY 27, 2025

Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Why is digital marketing important for pharmaceutical companies? Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information.

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Pharmaceutical Technology

MARCH 17, 2023

Over the last twenty years, there has been a major rise in risk sharing agreements in the pharmaceutical space, said Alex Watt, GlobalData’s principal research analyst, at a recent webinar on the same topic. Click here to watch this webinar and access the presentation.

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pharmaphorum

NOVEMBER 28, 2019

Pharmaceutical companies spend a huge amount of time and resources on creating valuable brand strategies, but when they come to life there’s often a disconnect.

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pharmaphorum

DECEMBER 21, 2021

In a recent webinar held by pharmaphorum, in partnership with IQVIA, a discussion was held looking at how to make academic and commercial medical research more efficient, while also looking at the opportunity of genomic data to bring benefits to patients and healthcare systems.

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Pharmaceutical Technology

FEBRUARY 3, 2023

These single-use technologies allow pharmaceutical companies to achieve continuous manufacturing, which significantly reduces the risk of cross-contamination without the need for extensive cleaning and disinfecting. Please check your email to download the Webinar.

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Viseven

AUGUST 15, 2024

In an era where medicine is rapidly becoming more personalized, why do pharmaceutical companies still struggle to effectively engage with the very individuals they aim to serve? Additionally, the COVID-19 pandemic has intensified public scrutiny of pharmaceutical companies, creating a unique opportunity to build trust with patients.

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Pharma Marketing Network

APRIL 11, 2025

Because pharmaceutical companies must work within strict content and legal boundaries, organic search is often the safest and most cost-effective way to distribute information. Unlike paid advertising, SEO delivers sustained, long-term visibility.

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pharmaphorum

MAY 10, 2022

The ecosystem is complex, the data and the science can be complex, but our communications have to be the opposite,” Amy Hutnik, EVERSANA’s general manager, professional services, said in a recent pharmaphorum webinar. You can watch the webinar in full here. About the panel.

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Viseven

MAY 15, 2023

Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. What is Pharmaceutical Detailing?

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pharmaphorum

NOVEMBER 13, 2020

As one of the biggest pharmaceutical companies in the world, GSK is known for its innovation and is at the forefront when it comes to digital transformation. The first step was changing their business model with a focus on building trust and creating transparency.

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Viseven

JUNE 20, 2023

Through this collaboration, Viseven’s robust digital content management solutions will integrate seamlessly with SpotMe’s comprehensive event platform, enabling life sciences and pharmaceutical companies to hold high-quality events. For us, having a partner who is forward-thinking and aligned with our vision is paramount.

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ISPE

NOVEMBER 30, 2022

Pharmaceutical companies are seeing the benefits of deploying PPM at multiple sites, such as monitoring and alerting on factors causing equipment degradation, optimizing equipment availability, and ensuring on-time delivery of medicines across product lines. A recent example 5. Register Now.

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Pharma Marketing Network

OCTOBER 14, 2024

These technologies enable pharmaceutical companies to analyze vast amounts of data quickly, identify potential drug candidates, and optimize clinical trials, ultimately accelerating the time-to-market for new therapies. Partnerships and collaborations are gaining traction as innovative marketing strategies in the pharma industry.

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pharmaphorum

MARCH 21, 2018

What does this mean for UK pharmaceutical companies that have historically focused on providing medicines and treatments? On one hand there are calls for them to change – going beyond being simply a supplier of products and moving into the role of partner, sharing risk to drive great health outcomes.

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