IDStewardship

OCTOBER 28, 2022

In this article a PGY2 Infectious Diseases Pharmacy Resident discusses social media as a resource for pharmacy residency recruitment, providing insights for both programs and candidates. . Since the news of virtual Midyear in 2020, many residency programs have created social media accounts, most often on the platform Twitter.

Documentation 229

Documentation 229

pharmaphorum

JANUARY 26, 2023

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. “We recognise that social media can pose particular challenges for companies under the ABPI Code,” said PMCA director Alex Fell.

Communication 103

Communication Documentation 103

Pharma Marketing Network

OCTOBER 6, 2023

Programmatic advertising is a modern form of digital media buying that has become increasingly popular with pharma marketers. This article will provide an overview of programmatic advertising, its advantages for pharma marketers, strategies for precision, and challenges to consider. What is Programmatic Advertising?

52

52

Outsourcing Pharma

JANUARY 20, 2022

An expert from patient solutions firm Trialbee discusses how the social media firm's recent ban on targeted advertising might impact patient recruitment.

99

99

The FDA Law Blog

APRIL 25, 2024

While the Federal Food, Drug & Cosmetic Act does not explicitly define “advertisement,” FDA provides several examples in its regulations at 21 CFR § 201.1(l)(1) l)(1) (e.g., Comments to the revised draft guidance are due to the docket by June 25, 2024.

Labelling 59

Labelling Communication FDA 59

PharmExec

JULY 28, 2022

Healthcare advertising agencies can now easily add retail pharmacies to their healthcare media buying strategies.

83

83

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies have also entered the social media marketing domain in compliance with governmental regulations to communicate directly with patients using covert persuasion methods such as collaboration with social media influencers. Advertising in direct-to-consumer marketing of pharmaceuticals.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication Documentation 52

Pharma Marketing Network

APRIL 15, 2021

Lead Source * Web Active Prospecting Sales Ad-Label Advertising - Offline Advertising - Online Advertising - Online - FocalPoint Advertising - Online - Mobile Advertising - Online - TrendMD Conference/Trade Show Date Connected on LinkedIn Domains Drip Marketing EHS Media Kit EHS Site Advertiser Contact EHS Site General Contact EHS Site Publisher Contact (..)

Labelling 98

Labelling 98

Viseven

OCTOBER 5, 2023

Digital Pharma East is a captivating event for professionals who want to improve their expertise in advertising, sales, brand marketing, customer experience, digital marketing, PR, product marketing, social media, and strategic operations. It was a very insightful discussion.

52

52

PharmaVoice

APRIL 17, 2023

As social media health influencers enter the world of pharma advertising, experts warn that more guardrails are needed to protect the industry and patients.

52

52

Pharma Marketing Network

APRIL 12, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Some Additional Topics Discussed: How is native advertising different from other digital marketing channels? How COVID-19 has affected native advertising.

Communication 69

Communication 69

Pharma Marketing Network

OCTOBER 13, 2023

This includes understanding the various laws and regulations that govern digital advertising. Additionally, marketers must be aware of the differences between digital and traditional advertising. This includes understanding the ever-changing landscape of digital advertising platforms and how to use them to their advantage.

52

52

pharmaphorum

NOVEMBER 22, 2022

Elon Musk’s protracted takeover of Twitter has drawn attention ever since it was revealed that he had begun investing in the social media company at the beginning of the year. Shortly after the purchase of Twitter, Musk stressed that he wanted to make Twitter the “most respected advertising platform in the world”. Advertising backlash.

Communication 59

Communication 59

Pharma Marketing Network

JULY 26, 2023

One of the FDA’s enforcement mechanisms is the issuance of marketing violation letters to pharmaceutical companies found in violation of advertising and promotion regulations. With the advent of social media and other digital platforms, the FDA faces the challenge of regulating an ever-expanding digital landscape.

FDA 97

FDA Pharmaceutical Companies Pharmaceutical Companies Labelling 97

Digital Pharmacist

DECEMBER 20, 2023

Facebook advertising is a powerful promotional platform for businesses of all industries. T he third-most visited site in the world, Facebook also ranks as the most used social media platform online. This is especially true when it comes to health and pharmaceutical advertising.

59

59

Pharma Marketing Network

MARCH 25, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. billion in the US alone. billion in the US alone.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

PharmExec

MARCH 6, 2023

Standard Media Index's latest data suggests that 2022 may have been a tipping point in the transition to digital pharma advertising.

52

52

STAT

JUNE 20, 2023

The drugmaker accused the businesses of false advertising, unfair competition, and infringing on trademarks for three medicines: Wegovy, Ozempic, and Rybelsus. Use of semaglutide has soared amid a tremendous amount of interest in the drugs, some spurred by social media and celebrity use.

Compounding 89

Compounding 89

Pharma Marketing Network

MARCH 23, 2021

Lead Source * Web Active Prospecting Sales Ad-Label Advertising - Offline Advertising - Online Advertising - Online - FocalPoint Advertising - Online - Mobile Advertising - Online - TrendMD Conference/Trade Show Date Connected on LinkedIn Domains Drip Marketing EHS Media Kit EHS Site Advertiser Contact EHS Site General Contact EHS Site Publisher Contact (..)

Labelling 72

Labelling 72

Pharma Marketing Network

MARCH 23, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. billion in the US alone. billion in the US alone.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

AUGUST 14, 2020

For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness. Without third-party cookies (or a viable solution to replace them), many brands will need to rethink their approach to media targeting and measurement.

98

98

Pharmaceutical Technology

JULY 11, 2022

The proportion of pharmaceutical companies hiring for digital media related positions rose in June 2022 compared with the equivalent month last year, with 49.4% of companies who were hiring for digital media related jobs a year ago and an increase compared to the figure of 43.1% This latest figure was higher than the 41.4% in May 2022.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

AUGUST 2, 2021

Title Company Hidden Lead Source * Web Active Prospecting Sales Ad-Label Advertising - Offline Advertising - Online Advertising - Online - FocalPoint Advertising - Online - Mobile Advertising - Online - TrendMD Conference/Trade Show Date Connected on LinkedIn Domains Drip Marketing EHS Media Kit EHS Site Advertiser Contact EHS Site General Contact (..)

Labelling 52

Labelling 52

Pharma Marketing Network

JULY 10, 2023

There are a number of different channels that pharmaceutical companies can use to market their products, including: Direct-to-consumer (DTC) advertising: DTC advertising is advertising that is directed to consumers, rather than healthcare providers.

Pharmaceutical Companies 40

Pharmaceutical Companies Pharmaceutical Companies Communication FDA 40

Pharma Marketing Network

APRIL 28, 2021

Lead Source * Web Active Prospecting Sales Ad-Label Advertising - Offline Advertising - Online Advertising - Online - FocalPoint Advertising - Online - Mobile Advertising - Online - TrendMD Conference/Trade Show Date Connected on LinkedIn Domains Drip Marketing EHS Media Kit EHS Site Advertiser Contact EHS Site General Contact EHS Site Publisher Contact (..)

Labelling 59

Labelling 59

pharmaphorum

NOVEMBER 20, 2020

COVID-19 has left us more reliant on media than ever – both the pharma industry and society as a whole. Havas Lynx Group’s 2020 white paper provides a blueprint for pharma brands to inject meaning into their media. The latter is the subject of our 2020 white paper, Media Means Business. What do we mean by ‘media’?

98

98

pharmaphorum

OCTOBER 27, 2022

Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world. It identifies the most used social media and digital channels and sets out specific guidance for each. Digital Channels include, but are not limited to, social media ”.

Communication 93

Communication Packaging Documentation Pharmaceutical Companies 93

pharmaphorum

MARCH 18, 2022

AstraZeneca (AZ), GlaxoSmithKline (GSK), Sanofi, Allergan and Britannia Pharma have been reprimanded for running advertisements that breached the Association of British Pharmaceutical Industry (APBI) code of practice. Britannia, GSK and Sanofi were upbraided for other breaches of the code unrelated to social media.

Vaccines 64

Vaccines 64

pharmaphorum

MARCH 2, 2021

A portfolio of Syneos Health agencies, Syneos Health Communications, offers expertise spanning advertising and branding, public relations and medical communications. With 20 years of advertising experience, Hubert has run campaigns for blue chip companies including EY (Ernst & Young), HSBC, Audi and Eurostar. Orrin Pollard.

Communication 90

Communication 90

The Social Pharmacist

JULY 25, 2022

Its implementation gave consumers more control over the data they unknowingly share with advertisers and publishers. . The company expects the decrease in data to harm the effectiveness of all digital campaigns, particularly for advertisers that rely on web conversion events.

52

52

Pharma Marketing Network

MAY 3, 2023

The United States Food and Drug Administration (FDA) is the primary regulatory agency that oversees the approval, promotion, and advertising of drugs. The FDA has strict guidelines for what information can be included in drug advertisements and how it should be presented to the public. Marketing and Advertising. References: 1.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies FDA 52

STAT

MARCH 18, 2024

prosecutors in Virginia have been sending subpoenas and asking questions as part of a criminal grand jury probe looking into whether the company’s social-media platforms are facilitating and profiting from the illegal sale of drugs. Meta is the owner of Instagram and Facebook. The FDA has been helping with the investigation.

FDA 76

FDA 76

Pharma Marketing Network

SEPTEMBER 29, 2022

Programmatic advertising is the automated buying, selling, placement, and optimization of digital ad space. When a user visits a website, a request is sent to an ad exchange with information that is then matched against available advertisers in a real-time auction. Check out 4 reasons you should adopt programmatic advertising.

52

52

Pharma Marketing Network

APRIL 7, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Some Additional Topics Discussed: How is native advertising different from other digital marketing channels? How COVID-19 has affected native advertising.

Communication 40

Communication 40

Pharma Marketing Network

JULY 25, 2023

For example, millennials are more likely to be reached through social media, while baby boomers are more likely to be reached through television advertising. Use the right channels: Different psychographic groups are more likely to be reached through different channels.

Pharmaceutical Companies 96

Pharmaceutical Companies Pharmaceutical Companies 96

Pharma Marketing Network

JULY 25, 2023

Explore online directories, review websites, and social media platforms to gather a list of agencies with positive reviews and a strong online presence. Consider the specific services you require, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, or website development.

Communication 98

Communication 98

pharmaphorum

DECEMBER 3, 2020

TV viewing habits are changing dramatically, and these trends have only been accelerated by COVID-19 – but Intouch’s Justin Chase says that pharma is still stuck in a traditional advertising mindset. I believe that all media is going to be bought and sold programmatically in the next five years”.

60

60