PPC Advertising Strategies for Pharma: Maximizing ROI
Pharma Marketing Network
MARCH 5, 2025
Precise Audience Targeting: Reach HCPs by specialty, prescribing behavior, and geolocation. However, pharma PPC campaigns require a careful balance of performance and compliance. To effectively target them: Use custom audience segments for HCPs based on specialty, prescribing habits, and medical conference attendance.
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