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Expert LinkedIn Tips and Tricks for the Pharmaceutical Industry 

Pharma Marketing Network

Use keywords: When you’re filling out your profile, be sure to use relevant keywords throughout. Some relevant groups to join include: Pharmaceutical Research and Manufacturers of America (PhRMA), Biotechnology Innovation Organization (BIO), and American Society of Clinical Oncology (ASCO).

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Digital Marketing Strategies Pharma Marketers Should Prioritize in 2025

Pharma Marketing Network

To enhance visibility, integrate keyword research and SEO best practices. Ad copy and landing pages must include ISI (Important Safety Information), follow FDA and PhRMA guidelines, and offer fair balance when promoting branded products. Are branded keywords effective in pharma campaigns?

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