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Pharma brands must ‘up the ante’ in their digital presence

pharmaphorum

This year as a nation – and globally – we are more aware of our health than ever before. Offering medicines and healthcare products in a digital capacity through online purchasing and delivery, or via a click-and-collect service, is the perfect solution. As with Google, use target keywords relevant to your audience.

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What HCPs think about medical tweetorials

pharmaphorum

Twitter journal clubs have now been used by healthcare professionals as a form of online, free, open medical education for many years. Threads: healthcare community embraces new Twitter feature. One area that has affected every healthcare professional, indeed almost every person on earth, has been the COVID-19 pandemic.

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What CX Tech Innovations Options Are Ripe for Consideration?

pharmaphorum

The text can then be scanned and analysed for keywords. I am happy with that because I don’t want to imagine a world where healthcare is run by engineers like myself, their focus should remain specialised. Just look at your children now and you can picture what pharma and healthcare will be using in 5 years from now.

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Have you checked your brand’s temperature?

pharmaphorum

These questions have always been relevant for healthcare communications, but the new world in which we all find ourselves have made them particularly pertinent as our customers’ behaviour and needs changed. Furthermore, the COVID-19 pandemic ensures an ongoing state of evolution.

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ChatGPT, BARD, and Other Large Language Models Meet Regulated Pharma

ISPE

ChatGPT 1 has taken the use of artificial intelligence (AI) to the next level, reaching a global user base beyond the established AI circles, and other large language models (LLMs) like LaMDA as in Bard 2 followed. We do acknowledge that ChatGPT points out that its answers should be verified by qualified healthcare personnel.