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Pharma brands must ‘up the ante’ in their digital presence

pharmaphorum

By no means has this been an easy task, and even now some pharma businesses are still struggling to embrace this much needed digital transformation. Ensure keywords used are relevant for your audience – medical terminology for professionals and informational keywords providing solutions to ailments for consumers.

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Navigating Innovation and Insights: Unveiling the Gems of the NACDS Total Store Expo for Independent Pharmacy

DiversifyRx

Although no true theme stood out amid the sea of products and services, one tried and true lesson stood out: even seemingly familiar independent pharmacy offerings like the humble greeting card can become a source of excitement and revenue with a little outside-the-box thinking and a well-executed strategy. Managed is the keyword.

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Create a Kick-ass Social Media Strategy for Your Independent Pharmacy

DiversifyRx

Focus on including the keywords you want to be ranked for. You can even propose a content swap to help both of you grow. Use local SEO techniques Optimize your social media profiles, website, and content with local keywords relevant to your area. Use consistent fonts and colors, and stay authentic to your brand tone of voice.

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Point of Care Testing: Increasing Your Pharmacy Profit

DiversifyRx

We share some of our most popular resources and tools to get your point-of-care testing going in your pharmacy, even if you’re not a Pharmacy Badass University member. You could also do keyword advertising through Google Ads. We firmly believe that every independent pharmacy should offer testing services.

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What HCPs think about medical tweetorials

pharmaphorum

This kind of thread often engages fellow specialists or even patients. When users reply to a thread mentioning the bot and using the keyword “unroll” the bot comments returning a link to the full thread in one article. Specialists in disease areas are sometimes seen sharing tweetorials discussing studies of new treatments.

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Top email calamities to avoid … and how to make an impact instead

pharmaphorum

While it can happen to any of us who use email routinely, it can cost professional credibility, reputation and sometimes even an entire career. Confidential and sensitive content doesn’t belong in emails, not even internal ones. Nothing you write or post, regardless of channel or audience, should be considered ‘private’ any longer.

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Ep. 008 – Vlad Mkrtumyan Podcast Transcript

Pharma Marketing Network

Vlad (LI): I would say probably like 75 percent of the time people rely on a third party, it depends on how large the site is, that they have a large site. Initially, when you first start a site, right? version right, so you got that kind of ultimate guide and then you got that 2.0