Playing an Active Role in Treatment Yields More Confidence in Patients

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When aiming to reach the people who will benefit most from a given medication or therapy, patients who play an active role in treatment decisions are often at the forefront of the conversation. But what does playing an active role in treatment really mean?

While there is no concrete definition, a meta-analysis of Health Union’s 2019 large scale, condition-specific In America surveys uncovers certain attitudes and behaviors associated with this mindset.

Nearly 7 in 10* respondents across 18 online health communities (n=30,183) agreed with the statement I play an active role in deciding about treatment for my condition. Demographically, those who agreed were more likely to be female (86%), more likely to be between the ages of 40 and 64 (57%) and more likely to have group health insurance coverage (44%).

To read the full article and understand how Health Union's knowledge can help you make smarter, more effective marketing decisions, visit health-union.com.

Health Union

Health Union

6 August, 2020