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Is Pharma Marketing Email Dead or Just Getting Started with AI?

Pharma Marketing Network

These aren’t cold blasts anymore—they’re curated messages supported by segmentation, scheduling, and behavioral data. Think of it this way: if social media is a cocktail party, email is a scheduled appointment. GDPR, HIPAA, and other regional laws restrict what pharma marketers can collect and use.

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What is Digital Communication: Comprehensive Explanation with Examples

Viseven

Patient portals allow individuals to access their medical records, schedule appointments, and message their providers, all in one place. Ensure HIPAA compliance : Protect patient data by using secure and compliant communication channels. Transparency builds trust, and trust fosters engagement.

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op Pharma Marketing Trends Shaping the Future of Healthcare in 2025

Pharma Marketing Network

Companies must navigate complex regulations such as GDPR and HIPAA to ensure that their data collection and usage practices are compliant. Chatbots and virtual assistants, for instance, can answer patient queries, schedule appointments, and provide medication reminders, enhancing the overall patient experience.

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Top Clinical Services for Boosting Your Pharmacy’s Revenue

Digital Pharmacist

Within this platform, you’ll find an appointment scheduling tool that empowers pharmacists to offer a wide range of appointment-based services, ensuring convenient and personalized care for your patients. This platform also allows for two-way messaging.