Pharmaceutical Technology

JUNE 5, 2023

Cybersecurity challenges As per a Healthcare Information and Management Systems Society (HIMSS) 2022 survey, there is a need for greater awareness on Health Insurance Portability and Accountability Act (HIPAA) and data privacy along with other measures. Pharmaceutical companies that are publicly traded will need to pay attention,” warns Kim.

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Pharma Marketing Network

OCTOBER 6, 2021

Reaching these audiences is further complicated by HIPAA and FTC regulations — not to mention international laws like GDPR and the gradual deprecation of third-party cookies, which all marketers must consider. For pharmaceutical companies, this need is even more pressing.

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Pharma Marketing Network

APRIL 17, 2025

For many pharmaceutical companies in 2025, the answer is clear: pivot aggressively toward digital. With geopolitical volatility sparking new tariff threats and mounting legislative scrutiny over pharmaceutical television ads, pharma digital ad spend is experiencing a noticeable surge.

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Pharma Marketing Network

FEBRUARY 27, 2025

Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data. Why is digital marketing important for pharmaceutical companies? For instance, targeted email campaigns for endocrinologists discussing new advancements in diabetes management will be far more effective than generic drug promotions.

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Pharma Marketing Network

MAY 14, 2025

For pharmaceutical companies, this means delivering tailored messages to specific audiencessuch as HCPs, patients, or caregiversbased on data like browsing behavior, demographics, and professional credentials. This includes safeguarding patient data and avoiding off-label promotion.

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Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively.

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Pharma Marketing Network

JANUARY 7, 2025

Pharmaceutical companies are leveraging AI and data analytics to create hyper-personalized campaigns. Navigating HIPAA regulations while tailoring messages requires careful planning and ethical decision-making. Thats the power of personalization, and its at the heart of modern pharma marketing.

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Pharmaceutical Technology

OCTOBER 25, 2022

Breaches of HIPAA in the US can result in fines of up to $50,000. One solution that increasing numbers of pharmaceutical companies, healthcare providers, and clinical research organisations are turning to is Cassie by Syrenis, which is a Consent Management Platform (CMP). Grouping and matching for medical data.

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Viseven

JULY 16, 2024

Source: Deloitte Combining these types of health data allows pharmaceutical companies to understand a person’s health and genetic profile better, thereby improving the quality of healthcare products and services. Pharma companies deal with enormous amounts of health data. What Is Health Data Management?

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PharmaShots

FEBRUARY 6, 2023

The app syncs to a HIPAA-compliant, cloud-based patient management portal to facilitate remote patient monitoring and enables physicians to incorporate the Pulse into their clinical workflow.

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Pharma Marketing Network

JUNE 8, 2020

Now most pharmaceutical companies that are global in nature will already encounter this from a European compliance standpoint with the GDPR regulation that is more geared toward the US European union. So, this isn’t really something that would technically be super new to pharmaceutical companies that are global.

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Pharma Marketing Network

APRIL 3, 2025

These tools help pharma brands deliver HIPAA-compliant, personalized content to segmented audiences based on health behavior and condition. It refers to strategies used by pharmaceutical companies to inform, engage, and support patients throughout their health journey. FAQs What is patient marketing in pharma?

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Pharma Marketing Network

APRIL 3, 2025

Especially in regulated industries, having certified partners ensures HIPAA and GDPR alignment. Google Ads, Microsoft Advertising, Meta platforms (Facebook and Instagram), and LinkedIn often operate in silos. Data Integration Partners Third-party vendors can assist in data cleaning, mapping, and compliance auditing.

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The FDA Law Blog

MAY 26, 2025

Nevertheless, individuals and organizations could be in receipt of grand jury or HIPAA subpoenas requesting records, or they could be visited by federal agents.

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