HCP Targeting in Pharma Marketing
Pharma Marketing Network
JUNE 16, 2025
This omnichannel approach includes a strategic mix of email, EHR messaging, programmatic display, social media, in-person detailing, webinars, and video content. HCPs want real-world evidence, clinical trial data, patient case studies, and payer access support—not recycled sales materials. Content quality is also essential. In the U.S.,
Let's personalize your content