STAT

APRIL 17, 2024

In the medical world, patients must consent if doctors want to share their private health information. But HIPAA doesn’t apply to these companies. Fewer than half of the companies surveyed encrypt their data and de-identify users. Continue to STAT+ to read the full story…

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Pharma Marketing Network

MARCH 8, 2025

Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance.

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pharmaphorum

NOVEMBER 28, 2022

The US Department of Health and Human Services issued a new proposed rule Monday that would change how privacy protections for people with substance abuse disorders interact with HIPAA information sharing rules. Allows re-disclosure in most of the same circumstances in which it is allowed by HIPAA for other medical information.

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pharmaphorum

SEPTEMBER 21, 2020

The new deal adds more than 80,000 questions and answers to the repertoire of the Alexa virtual assistant, which provides information, entertainment and advice to users on voice command via devices such as Amazon’s Echo smart speakers. Amazon meanwhile has made no secret of its ambitions in healthcare, and not just as a content channel.

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Pharma Marketing Network

MAY 18, 2025

HCPs are increasingly turning to online platforms to access drug information, continuing medical education (CME), and peer-reviewed content. To resonate in this environment, marketers must: Create value-first content that educates and informs. Thus, peer-to-peer influence is one of the most trusted sources of information.

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Pharma Marketing Network

APRIL 25, 2025

These platforms often serve as informal hubs of Referral Marketing. Hosting webinars, funding support groups, or developing resource-rich microsites can enable patients to become informed advocates. Data Privacy and HIPAA Compliance Any digital referral program must fully comply with HIPAA. Absolutely.

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Pharma Marketing Network

MARCH 5, 2025

So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? The answer is simple search engines and social platforms are where patients and HCPs find information. Ensure landing pages align with ad content to prevent misleading information. blogs or webinars).

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STAT

JUNE 7, 2023

The technology is designed to function like a super-charged Google search for health records, allowing hospitals to find and link information about patients to improve care and research.

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Pharma Marketing Network

MARCH 6, 2025

The way HCPs, patients, and caregivers seek information has changed. Patient Education Instagram, Facebook, and TikTok help spread disease awareness and medication safety information. Follow FDA and HIPAA Guidelines No misleading claims Every medical statement must be backed by FDA-approved data.

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Pharma Marketing Network

JUNE 2, 2025

The continued rise of privacy regulationssuch as HIPAA, GDPR, and new U.S. Now, it involves delivering the right branded drug information, in the right format, at the right time, based on digital body language and medical relevance. Consumers are more skeptical of ads than everbut also more receptive to authentic, informative content.

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Pharma Marketing Network

MARCH 19, 2025

Social media analytics should always align with FDA, HIPAA, and GDPR regulations to protect patient privacy and ensure ethical marketing practices. Avoid Data Misuse Analytics should inform marketing strategies without violating ethical boundaries. Brands should respond appropriately by providing accurate, evidence-based information.

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Pharma Marketing Network

APRIL 24, 2025

This feedback loop informs campaign pivots and identifies advocacy opportunities. With proper encryption, consent flows, and HIPAA compliance, AI tools can be used in patient-facing applications safely. It helps identify when and how HCPs prefer to engage, offering personalized content that leads to better interaction rates.

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Pharma Marketing Network

APRIL 16, 2025

In pharma, this includes gathering information from a variety of sourcesclinical, behavioral, demographic, and digitalto improve how brands connect with healthcare professionals (HCPs) and patients. By working with HIPAA-compliant partners, anonymizing patient data, and obtaining consent for data collection and usage.

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Pharma Marketing Network

JANUARY 11, 2025

Ensure that your campaign includes accurate risk information alongside the products advantages. Ads for drugs like Ozempic and Trulicity set a benchmark by being both informative and transparent. Use disclaimers effectively and link to detailed product information. Global Compliance: Regulations differ across regions.

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STAT

AUGUST 9, 2023

Since February, it has charged four companies with improperly handling sensitive health information — starting with the first-ever enforcement of its long-stagnant Health Breach Notification Rule, against GoodRx. This year has seen the Federal Trade Commission crack down on digital health companies’ irresponsible data use.

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pharmaphorum

NOVEMBER 1, 2022

Not unlike the financial industry, these institutions still exchange patient information via fax machines. As in finance, traditional healthcare stakeholders tend not to share information very efficiently with their competitors. You may ask: Can an open protocol be HIPAA compliant? The time to cross that bridge has passed.

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Pharma Marketing Network

APRIL 21, 2025

Compliance and Personalization: Striking the Right Balance While email marketing campaigns are effective, pharma companies must operate within the strict regulatory framework of HIPAA, GDPR, and FDA guidelines. It allows pharma brands to deliver timely, relevant information while maintaining compliance with industry regulations.

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Pharmaceutical Technology

JUNE 5, 2023

Cybersecurity challenges As per a Healthcare Information and Management Systems Society (HIMSS) 2022 survey, there is a need for greater awareness on Health Insurance Portability and Accountability Act (HIPAA) and data privacy along with other measures. There is also a debate as to how genomic information should be protected,” he adds.

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Pharma Marketing Network

APRIL 27, 2025

Regulatory Constraints HIPAA, GDPR, and FDA guidelines shape how leads are collected, stored, and contacted. Platforms like Pharma Marketing Network offer a trusted space for distributing this type of information. Surveys, engagement analytics, and CRM reports can inform your next strategy.

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Viseven

JUNE 4, 2025

Digital communication is the electronic exchange of information, data, or messages through various digital mediums. Digital communication involves transmitting information in a digital format, setting it apart from analog communication, which relies on continuous signals. Prefer to read health information in Spanish? No problem.

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Pharma Marketing Network

MARCH 5, 2025

With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. However, the landscape isnt simple. Without careful planning, ads can get disapproved , budgets wasted, and campaigns underperforming.

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Pharma Marketing Network

MARCH 11, 2025

However, with so much information available, finding the right resources can feel overwhelming. HIPAA and Data Privacy Compliance Patient data protection is a top priority in pharma marketing. Adhering to the Health Insurance Portability and Accountability Act (HIPAA) ensures that all marketing activities respect patient privacy.

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Pharma Marketing Network

APRIL 4, 2025

Ensuring accurate reporting while respecting HIPAA and other privacy laws requires sophisticated systems. Develop materials that educate them about the product and provide compliant ways to share that information. All referral activities must follow FDA, FTC, and HIPAA guidelines, with full transparency and consent.

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Pharma Marketing Network

MARCH 31, 2025

As automation becomes smarter, ensuring HIPAA and GDPR compliance remains critical. HCPs and patients alike rely on smartphones to consume medical information, which means ad formats, landing pages, and videos must be fast, accessible, and informative. However, marketers must balance innovation with privacy.

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Pharma Marketing Network

MAY 16, 2025

Initially, platforms like Facebook and Twitter served as channels for basic information dissemination. Improved Patient Engagement : By delivering timely and relevant information, AI helps build stronger relationships between healthcare providers and patients. How does AI enhance healthcare marketing strategies?

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Pharma Marketing Network

MARCH 20, 2025

Patients and healthcare providers are more reliant on online information than ever before. This means companies must invest in compliance-driven advertising strategies while ensuring their campaigns remain engaging and informative. Additionally, privacy regulations such as GDPR and HIPAA are impacting data-driven advertising.

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Pharma Marketing Network

NOVEMBER 7, 2024

Staying compliant with regulations like HIPAA and GDPR is non-negotiable. Data Security : Use secure email platforms to protect sensitive information. Compliance and Privacy Matters Healthcare marketing comes with its own set of rules. Consent : Always obtain permission before adding someone to your email list.

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Pharma Marketing Network

APRIL 29, 2025

Consumers and HCPs now access health information through a mix of smartphones, desktop research, social channels, and niche content sites. Brands use targeting to reach prescribers and engage patients searching for health information online. Without a solid digital footprint, traditional pharma ads risk missing their mark.

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Fierce Healthcare

JULY 26, 2023

The system said it was required by law to comply and that doing so does not violate HIPAA.

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pharmaphorum

JANUARY 19, 2023

One recently enacted provision of the 21st Century Cures Act states that providers must offer electronic access to protected health information and payment records – and will change the game in consumers’ rights to transparency. Healthcare companies that don’t streamline workflow and collaboration for patient-centric care will fail.

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The FDA Law Blog

FEBRUARY 20, 2023

That Rule requires data companies to notify consumers and regulators of unauthorized disclosures of consumers’ personal health information. That’s a good list of the kinds of things that most consumers really do not want their digital medical services provider to do with their sensitive personal information. The penalty of $1.5

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Pharma Marketing Network

MAY 21, 2025

Educational Content That Builds Trust White papers, webinars, CME-accredited courses, and disease-state guides work exceptionally well when the goal is to offer value in exchange for contact information. Use opt-in consent language that aligns with GDPR and HIPAA. However, this content must go beyond surface-level education.

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Pharma Marketing Network

FEBRUARY 19, 2025

Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. When recipients feel informed rather than sold to , theyre more likely to engage. Email fatigue among HCPs and patients , leading to low open rates.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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Pharma Marketing Network

MARCH 13, 2025

Automate personalized email campaigns to HCPs with relevant drug information. Providing adverse effect information. Regulatory Compliance and Data Privacy Pharma marketing teams must ensure AI strategies comply with: HIPAA and GDPR regulations for patient data privacy. Chatbots assist by: Answering medication-related queries.

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Pharma Marketing Network

FEBRUARY 27, 2025

Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data. Strategies to Boost Engagement and Visibility A pharma marketing campaign is only as effective as the engagement it generates.

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