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STAT+: Health care providers form a united front against stricter patient privacy rules

STAT

After yet another record year for health data breaches, updated federal security rules to protect patient information are on the table in 2025. “It does raise significant issues about whether small practices and small institutions can effectively protect patient privacy in the new age we’re living in.

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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

Staying compliant with regulations like HIPAA and GDPR is non-negotiable. Analogy: Think of automation as your marketing assistant, working 24/7 to deliver the right message at the right time. Compliance and Privacy Matters Healthcare marketing comes with its own set of rules.

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Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

Social media analytics should always align with FDA, HIPAA, and GDPR regulations to protect patient privacy and ensure ethical marketing practices. Pharma brands must ensure their social media practices follow FDA, HIPAA, and GDPR regulations to maintain ethical marketing standards.

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Patient Consent in RPM: A Non-Negotiable Compliance Step for US Healthcare in 2025

PharmD Live

This includes: Reviewing vendor workflows for adherence to consent protocols Maintaining medical supervision Ensuring all consent aligns with CMS and HIPAA regulations Building Trust: Ethical and Legal Dimensions Beyond regulatory mandates, patient consent is fundamentally an ethical obligation. It is also about transparency and trust.

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Pharmaceutical Advertising: Strategies and Insights for Effective Pharma Marketing

Pharma Marketing Network

Focus on Data Privacy: With increasing scrutiny on data collection practices, adhering to GDPR and HIPAA standards is essential to maintain trust. Augmented Reality (AR): AR campaigns, like those by Novartis, educate patients and providers through immersive experiences, making complex medical information accessible.

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HCP Targeting in Pharma Marketing

Pharma Marketing Network

HIPAA still governs patient data, while state laws like California’s CCPA/CPRA and international frameworks like GDPR place guardrails on data use. Yes, when executed using de-identified, aggregated data and following regulations like HIPAA and GDPR. Marketers must strike a balance between personalization and protection. In the U.S.,

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Basics on Creating a Lead Generation Network in Pharma

Pharma Marketing Network

Regulatory Constraints HIPAA, GDPR, and FDA guidelines shape how leads are collected, stored, and contacted. Use clear opt-ins, partner with HIPAA-compliant vendors, and consult regulatory affairs to ensure all outreach meets FDA and GDPR standards. A well-designed Lead Generation Network should accommodate multiple personas.