Pharma Marketing Network

MAY 18, 2025

Instead, today’s successful marketers are leveraging personalized, data-driven, and omnichannel approaches that meet HCPs where they are. According to a recent Accenture survey, over 65% of HCPs prefer digital interactions over in-person meetings with pharmaceutical reps. However, data use must align with regulatory requirements.

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Pharma Marketing Network

APRIL 27, 2025

Lead Types in Pharma In pharmaceutical marketing, leads can be categorized into HCPs looking for treatment data, patients exploring therapy options, or even insurers needing health economic outcomes. Regulatory Constraints HIPAA, GDPR, and FDA guidelines shape how leads are collected, stored, and contacted.

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Health and Personal Care Stores HIPAA FDA Insurance 52

pharmaphorum

JANUARY 19, 2023

Millennials and Gen-Zers have lived digitally-connected lives, and most consumer services have already catered to digital demands – whether that’s ordering grocery delivery, shopping online without visiting the store, or purchasing a car to be delivered. The biggest criticism of AI is its dehumanising aspect.

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Pharmaceutical Technology

MAY 4, 2023

In April 2023, Washington State Senate passed the My Health, My Data Act designed to protect the “independence and dignity of individuals when making healthcare decisions.” This legislation increases protections regarding the collection, sharing, and sale of health data without the consumer’s knowledge. million consumers.

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Pharmaceutical Technology

JULY 1, 2022

Furthermore, when trying to generate a digital twin of the body, consent is required from the patient to confirm that their personal data can be used and shared with parties they have permitted. A further area of healthcare where real-time data for quick intervention or preventative care is oncology.

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Health and Personal Care Stores HIPAA Communication 52

Pharmaceutical Technology

JUNE 9, 2023

Sponsors must ensure that their processes for collecting, storing, and analysing their data meet all relevant regulations and standards, and they also need to take steps to secure sensitive patient data and prevent unauthorised access,” notes McInerney. At all times, compliance stays top of mind.

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DiversifyRx

JULY 13, 2022

Let them know you would love to hear how your product and/or service impacts their health. You want to be careful about publicly talking about someone’s health, not only because of HIPAA but also because of professional etiquette. This way, they don’t reveal any personal medical information.

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