FDA HIPAA Pharmaceutical Companies 
Pharma Marketing Network
MARCH 8, 2025
Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. For more PPC advertising solutions, explore eHealthcare Solutions.
Pharma Marketing Network
MARCH 19, 2025
Unlike traditional consumer brands, pharmaceutical companies face unique challenges on social media, including strict regulations, compliance concerns, and the need for factual accuracy. For pharmaceutical companies, this can provide insights into public perception of drug launches, patient experiences, and industry discussions.
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Pharma Marketing Network
APRIL 24, 2025
According to McKinsey, 70% of pharmaceutical companies now use AI in marketing workflows. Is AI in pharma marketing FDA-regulated? While AI itself isnt regulated, any content or interaction that includes product claims must follow FDA promotional guidelines. Which departments should be involved in AI implementation?
Pharma Marketing Network
APRIL 4, 2025
On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. Every message, endorsement, or testimonial must meet FDA, FTC, and local privacy regulations. Ensuring accurate reporting while respecting HIPAA and other privacy laws requires sophisticated systems. Yes, if properly executed.
Pharmaceutical Technology
JUNE 5, 2023
Cybersecurity challenges As per a Healthcare Information and Management Systems Society (HIMSS) 2022 survey, there is a need for greater awareness on Health Insurance Portability and Accountability Act (HIPAA) and data privacy along with other measures. Pharmaceutical companies that are publicly traded will need to pay attention,” warns Kim.
Pharma Marketing Network
FEBRUARY 27, 2025
Using FDA-approved messaging and ensuring transparent disclaimers are critical in avoiding regulatory issues. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data. Why is digital marketing important for pharmaceutical companies? However, compliance is key.
Pharma Marketing Network
OCTOBER 6, 2021
Reaching these audiences is further complicated by HIPAA and FTC regulations — not to mention international laws like GDPR and the gradual deprecation of third-party cookies, which all marketers must consider. For pharmaceutical companies, this need is even more pressing. Premium Placement Quality Allows Creative to Shine.
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