Pharma Marketing Network

JUNE 16, 2025

HIPAA still governs patient data, while state laws like California’s CCPA/CPRA and international frameworks like GDPR place guardrails on data use. All messaging must also go through MLR (medical, legal, and regulatory) review to ensure it aligns with FDA guidelines. In the U.S., FAQs What is HCP targeting in pharma marketing?

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Pharma Marketing Network

APRIL 3, 2025

Interactive quizzes, videos, and patient testimonials have become key elements in digital campaigns. These tools help pharma brands deliver HIPAA-compliant, personalized content to segmented audiences based on health behavior and condition. Omnichannel Engagement Patients interact with healthcare brands across multiple touchpoints.

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PharmaShots

FEBRUARY 6, 2023

The device is used for remote patient monitoring, home health, and clinical trials She also elaborated about the data used for the pre-marketing submission with FDA. Smriti: Can we discuss the data being used for the premarket submission with FDA? 

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ISPE

OCTOBER 27, 2022

Digital health is transforming the health care landscape through new technologies and platforms in patient care management, conducting of clinical trials, patient data collection, and the diagnosis and treatment of disease. Challenges & Opportunities in Emerging Digital Health Technologies. Ryan Hoshi. James Wabby.

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ISPE

OCTOBER 27, 2022

Digital health is transforming the health care landscape through new technologies and platforms in patient care management, conducting of clinical trials, patient data collection, and the diagnosis and treatment of disease. Challenges & Opportunities in Emerging Digital Health Technologies. Ryan Hoshi. James Wabby.

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Health and Personal Care Stores FDA Communication Clinic Management 52