Pharma Marketing Network

MARCH 5, 2025

Unlike traditional businesses, pharma brands face strict advertising regulations , requiring compliance with FDA guidelines, HIPAA, and Googles healthcare ad policies. Strict ad copy guidelines , including FDA-mandated fair balance requirements. Geo-target medical conferences and hospital networks. but not in the EU).

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Pharma Marketing Network

MARCH 11, 2025

Strict guidelines from the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) require marketers to ensure transparency and accuracy in all communications. FDA Guidelines and Promotional Review Committees Understanding FDA regulations is critical for all pharma marketing professionals.

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Pharma Marketing Network

MAY 14, 2025

For instance, campaigns can focus on endocrinologists in urban hospitals or patients researching specific conditions. Compliance and Best Practices Adhere to Regulations: Pharma marketers must ensure that their programmatic campaigns comply with regulations such as HIPAA and FDA guidelines.

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Pharma Marketing Network

JUNE 5, 2025

With the right data sets, advertisers can target specific segmentslike oncologists in hospital networks or diabetes patients researching lifestyle changesalmost instantly. Contextual targeting has also made a comeback due to increasing cookie restrictions and HIPAA concerns. Is programmatic advertising HIPAA-compliant?

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Pharma Marketing Network

FEBRUARY 5, 2025

Programmatic platforms integrate compliance safeguards , ensuring that ads align with: HIPAA regulations (for patient privacy) GDPR and CCPA laws (for data protection) FDA and EMA guidelines (for pharmaceutical advertising) With built-in brand safety measures , pharma marketers can confidently run campaigns without violating regulations.

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ISPE

OCTOBER 27, 2022

The COVID-19 pandemic underscores the importance of DHTs through the increased reliance on telemedicine services and remote patient monitoring programs to ensure patient safety and triage scarce hospital resources.

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PharmaShots

FEBRUARY 6, 2023

The device is used for remote patient monitoring, home health, and clinical trials She also elaborated about the data used for the pre-marketing submission with FDA. Smriti: Can we discuss the data being used for the premarket submission with FDA? 

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