Sat.Mar 08, 2025

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Lebrikizumab Demonstrates Sustained Response for Atopic Dermatitis at 3 Years

Drug Topics

The ADjoin long-term extensive study is designed to assess the long-term safety and efficacy of lebrikizumab for moderate-to-severe atopic dermatitis.

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Understanding Landing Page Optimization in Pharma Marketing

Pharma Marketing Network

Introduction A well-optimized landing page can be the difference between a successful pharma marketing campaign and wasted ad spend. But in an industry with strict regulations, high competition, and complex audience needs , landing page optimization for pharmaceutical brands requires a strategic and compliant approach. What makes a pharma landing page effective?

HIPAA 59
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Fierce Healthcare - Untitled Article

Fierce Healthcare

A bipartisan, end-of-the-year healthcare package including telehealth extensions, PBM reform and a physician fee schedule fix was thwarted. Democratic lawmakers are trying again to pass these provisions and more.

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PPC Campaign Optimization for Pharma: Boosting ROI

Pharma Marketing Network

Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. With strict regulations, increasing competition, and evolving ad platform policies, running a successful PPC campaign in pharma isnt as straightforward as in other industries. So, how can pharma brands ensure their Google Ads, LinkedIn campaigns, and paid social media ads are effective?

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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The Expanding Role of Oncology Pharmacists in Patient Care and Clinical Research at USC

Pharmacy Times

Amir Ali, PharmD, BCOP, discusses his experience as an oncology pharmacist in both direct and indirect patient care at the University of Southern California (USC) Norris Comprehensive Cancer Center.

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Opinion: How physicians should talk to parents of unvaccinated children who have contracted measles

STAT

The ongoing measles outbreak in west Texas and a neighboring county in New Mexico has grown to more than 200 cases, concentrated in unvaccinated children. Twenty-three people have required hospitalization, and, tragically, a previously healthy, unvaccinated 6-year-old has died of the disease. An adult with measles in neighboring Lea County, New Mexico, has also died.

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