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Basics on Creating a Lead Generation Network in Pharma

Pharma Marketing Network

Lead Types in Pharma In pharmaceutical marketing, leads can be categorized into HCPs looking for treatment data, patients exploring therapy options, or even insurers needing health economic outcomes. Regulatory Constraints HIPAA, GDPR, and FDA guidelines shape how leads are collected, stored, and contacted.

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Understanding the current and future state of complex health data protection laws

Pharmaceutical Technology

In April 2023, Washington State Senate passed the My Health, My Data Act designed to protect the “independence and dignity of individuals when making healthcare decisions.” This legislation increases protections regarding the collection, sharing, and sale of health data without the consumer’s knowledge. million consumers.

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The challenges of clinical data management: Can consent management software help?

Pharmaceutical Technology

Sponsors must ensure that their processes for collecting, storing, and analysing their data meet all relevant regulations and standards, and they also need to take steps to secure sensitive patient data and prevent unauthorised access,” notes McInerney. At all times, compliance stays top of mind.